Articles by tag: omnichannel
In the swiftly evolving retail industry, the conversation around digital transformation and retail technologies is more urgent than ever. Amid this tech-driven revolution, IKEA is pioneering a remarkable journey. The stakes are high, as IKEA aims to shift from being primarily a physical retailer to incorporating a substantial omni-channel presence. As of 2016 only…
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DTC Brands Struggle to Adapt With 2023 Consumers: Brand Trust and Flexibility is Necessary
Selling directly to the consumer buying your products can be incredibly profitable for a business, so why don’t all businesses sell directly to consumers? The simple answer is that there are many risks and challenges that come with running a direct-to-consumer (DTC) business, and the risks do not always pay off. The success…
Business Services
Omnichannel Strategies in Business Reach the Fitness Industry
Staying active isn’t just about being healthy in body – but also in mind. The mental benefits of fitness have helped a number of people transform their lives – not least one whose childhood trauma shaped the person he is today. So, how did fitness improve one man’s life and teach him to utilize…
Articles
Thanksgiving Holiday Weekend Proved the Omnichannel Customer Has Fully Matured
Now widely reported, last weekend’s Black Friday and Cyber Monday sales were record-breaking on all accounts. Nearly 200 million customers hit physical retail stores over the Thanksgiving holiday weekend according to NRF, a feat all of its own and a validation of the brick & mortar store in an age of omnichannel sales strategy….
2022 Retail Refined
Platform Unification Is More Important Than Ever for Retailers
Successful retail requires flexibility. Recently, omnichannel was groundbreaking, but Retail Dive now reports it as a consumer baseline expectation. Let’s say a consumer is shopping on their mobile device. They transfer to their laptop to complete the transaction only to find an empty cart. These disconnections create enough friction for shoppers to jump and abandon…
2022 Retail Refined
IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the customer journey? Discussing this loaded topic with Retail Refined Host, Melissa Gonzalez, is Karl Haller, partner of the consumer center of competency at IBM. One…
Retail
When Foot Traffic Came To A Crawl, PacSun Turned to Predictive Analytics
A splendid new retail partnership emerged during the pandemic with Pacsun’s partnership with Antuit.ai. This marriage of retail and AI-driven SaaS solutions will help double Pacsun’s ship completes through predictive online ordering analytics tied to leveraging stores and online fulfillment centers. Michael Relich, Co-CEO of PacSun, and Yogesh Kulkarni, Co-CEO and Head of Customer…