When Foot Traffic Came To A Crawl, PacSun Turned to Predictive Analytics


A splendid new retail partnership emerged during the pandemic with Pacsun’s partnership with Antuit.ai. This marriage of retail and AI-driven SaaS solutions will help double Pacsun’s ship completes through predictive online ordering analytics tied to leveraging stores and online fulfillment centers. Michael Relich, Co-CEO of PacSun, and Yogesh Kulkarni, Co-CEO and Head of Customer Success for Antuit.ai, spoke with Gabrielle Bejarano on this exciting development.

“During the pandemic, our online sales grew substantially,” Relich said. “And you look what’s happening with the pure plays like Revolve and other pure-play brands, they’re growing, and they use analytics. They know who their customers are and are kind of at an advantage. So being a brick & mortar and hybrid dealer is something that we have to do to remain competitive.”

And when foot traffic slowed in stores due to the pandemic, Pacsun wanted to utilize that store inventory to fulfill those online order demands. But easier said than done. Doing it the wrong way could quickly erode profitability. They needed a partner who could help alleviate these inventory challenges to maximize efficiency. Enter Antuit.ai.

Kulkarni said the Gen Z shopper comes with high expectations and expects promises fulfilled online. “If they order a product, they want the product to be available; they want their size to be available. They want it available when they want it for the occasion they want to wear it. That sounds easy, but operationally it is very difficult, which means you have to anticipate demand, know where the demand is coming from, and place the product in the right location to fulfill that demand. You should be able to activate your stores to get that product in a reasonable amount of time to the customers.” All this orchestration and intelligence is what Antuit.ai supplies. 

More Stories Like This

Having Funding Isn’t Enough, Entrepreneurs of Color Need an Ecosystem of Resources

Bringing One-click Checkouts to Merchants of All Sizes

Follow us on social media for the latest updates in B2B!


The Community & Culture Collective Month in Review
May 27, 2022
MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Education Technology and Read more
How One Trucking Company Is Focused on Making Headway in Sustainability
How One Trucking Company Is Focused on Making Headway in Sustainability
May 27, 2022
CEO of Detmar Logistics, Matthew Detmar, has the future on his mind. As a leader on the cutting edge of transportation technology, Detmar discusses the company’s growth and future outlook with Are We Read more
Communication Through Crisis: How to Talk to Children About School Shootings
May 27, 2022
With two mass shootings in the news within days of each other, it is difficult to avoid the information about such violence. According to AP News, the devastation of the Uvalde, Texas, school attack killed 19 Read more