When Foot Traffic Came To A Crawl, PacSun Turned to Predictive Analytics

 

A splendid new retail partnership emerged during the pandemic with Pacsun’s partnership with Antuit.ai. This marriage of retail and AI-driven SaaS solutions will help double Pacsun’s ship completes through predictive online ordering analytics tied to leveraging stores and online fulfillment centers. Michael Relich, Co-CEO of PacSun, and Yogesh Kulkarni, Co-CEO and Head of Customer Success for Antuit.ai, spoke with Gabrielle Bejarano on this exciting development.

“During the pandemic, our online sales grew substantially,” Relich said. “And you look what’s happening with the pure plays like Revolve and other pure-play brands, they’re growing, and they use analytics. They know who their customers are and are kind of at an advantage. So being a brick & mortar and hybrid dealer is something that we have to do to remain competitive.”

And when foot traffic slowed in stores due to the pandemic, Pacsun wanted to utilize that store inventory to fulfill those online order demands. But easier said than done. Doing it the wrong way could quickly erode profitability. They needed a partner who could help alleviate these inventory challenges to maximize efficiency. Enter Antuit.ai.

Kulkarni said the Gen Z shopper comes with high expectations and expects promises fulfilled online. “If they order a product, they want the product to be available; they want their size to be available. They want it available when they want it for the occasion they want to wear it. That sounds easy, but operationally it is very difficult, which means you have to anticipate demand, know where the demand is coming from, and place the product in the right location to fulfill that demand. You should be able to activate your stores to get that product in a reasonable amount of time to the customers.” All this orchestration and intelligence is what Antuit.ai supplies. 

More Stories Like This

Having Funding Isn’t Enough, Entrepreneurs of Color Need an Ecosystem of Resources

Bringing One-click Checkouts to Merchants of All Sizes

Follow us on social media for the latest updates in B2B!

Image

Latest

Continuous Improvement in Threat Assessment
Continuous Improvement in Threat Assessment Practices
May 28, 2024

In this episode of School Safety Today by Raptor Technologies, Michelle Dawn Mooney sat down with Dr. Marisa Randazzo to discuss the importance of continuous improvement in threat assessment practices.  Dr. Randazzo shares her extensive experience in threat assessment, emphasizing the importance of quality training and to regularly evaluate and enhance their threat assessment…

Read More
Merging traditional craftsmanship with modern entrepreneurship
Culture and Craftsmanship with Sabah Founder Mickey Ashmore
May 28, 2024

In an age where mass production dominates, the art of craftsmanship and its profound impact on culture and community is increasingly rare. This rarity has brought craftsmanship into the spotlight, as consumers and creators alike seek authenticity in a digital world. At the heart of this movement is Sabah, a brand that has successfully…

Read More
dredge logistics
Comprehensive Tech Solutions Drive Efficiency in Dredge Logistics
May 28, 2024

The latest episode of Hammer Down, hosted by Mike Bush, dives deep into the complexities of dredge logistics with Toni Careccio, the Chief Customer Officer at PortPro. This discussion couldn’t be more timely in a world where supply chain efficiency is paramount. With many dredge companies still relying on outdated methods such as paper…

Read More
bionic doctor
Futurist Prediction for Healthcare…The Rise of the Bionic Doctor!
May 28, 2024

The concept of the bionic doctor is gaining momentum in the world of healthcare, reflecting a significant shift towards integrating advanced technology with traditional medical practices. This evolution marks a critical point in medical history on the cusp of a transformative era where technology enhances human capabilities, making healthcare more precise, personalized, and effective….

Read More