Emerging Trends of the New Normal Shopper

With signs pointing towards a slowing of the pandemic, the spotlight is on the emerging trends and patterns taking hold in the era of the new normal shopper. To make sense of these trends and gain better knowledge and understanding of where retail will shift and what it needs to do to capitalize on new shopping behaviors, three retail thought leaders joined Experience Evolution. Jonathan Horemans, Head of Growth for Mercaux, Roger Sowerbutts, Global Vice President of Sales & Marketing for Go Instore, and Graeme Greenwood, VP of Product at JRNI, weighed in.

“We are seeing a number of demands and trends from our retail customers,” Greenwood said. “First, we see a comfort level with different types of modes. So, either video, call, or face-to-face. Most retail customers are happy to be on Zoom, or WhatsApp, or different types of video. We’re also seeing a new hybrid type of reality where consumers are really seeking out truly optimized, agile, safe, or frictionless service.”

“Generally, the retailers I’ve been speaking with have been quite rattled by the pandemic,” Horemans said. “And it’s thrown them off-kilter, which has made them aware and emphasized the importance of a strong foundation.” A retailer’s brand and its system’s ability to fulfill that value proposition is now at the forefront of their concerns. Before the pandemic, Horemans felt many retailers put those efforts on the backburner, but now ensuring they have a strong tech foundation is paramount.

One of the things Sowerbutts wondered as retail stores began to open up was if customer engagements with video would drop off. But he found that customers, even an older demographic, adapted to the new ways of shopping during the pandemic, and they like having these additional options. “What’s happened is the pandemic has accelerated the use of e-commerce and e-commerce platforms by five years,” Sowerbutts said. “It’s forced people to think about different ways of operating in different solutions.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Data
Data Privacy Lawsuits Sweeping the Healthcare and Tech Sectors and What They Mean for the Industry
December 7, 2022

Data privacy lawsuits have rapidly increased in the healthcare and technology sectors in recent years, in part due to the increasing demand for access to sensitive medical data as well as the emergence of innovative products and services that rely on personal information. Since these attacks have occurred, companies have been forced to rethink […]

Read More
sports betting
Legalized Sports Betting Could Benefit the US Economy
December 7, 2022

Sports betting has continued to explode in the U.S. despite the reticence of many states to legalize the practice. One of the benefits cited by proponents of legalized sports betting is the tax revenue that states are able to collect. A recent piece in D Magazine analyzed just how much a state like Texas […]

Read More
Will the Thanksgiving Holiday Weekend Revenue Continue Through the Rest of the Holiday Season?
December 7, 2022

This year, retailers kicked off the holiday season early with deals beginning prior to Thanksgiving weekend. The encouragement from retailer sales to have consumers begin their holiday shopping early, has made some impact with this year breaking record revenue over the Thanksgiving holiday weekend. The Black Friday and Cyber Monday sales prove positive in predicting […]

Read More