Trends in Cashless Facilities at Sports Venues: Cashin-In with Tidel

The pandemic accelerated a lot of growth and change, especially when it came to cash-free and digital payment options. Cashless stadiums create unique and pleasurable experiences for guests, as they can pay quickly and easily in the parking lot all the way to the hotdog stand.

On this episode of Cashing-In with Tidel, Host Tyler Kern talked with David Barclay, Vice President of Marketing at Tidel, about the trends of cashless facilities at sports venues.

Businesses are actively creating omnichannel experiences for their customers. A crucial strategy in achieving this is by adopting cashless payment options. At the start, customers can conveniently pay for parking using an app, a website, or a credit card, demonstrating how streamlined the system is. Subsequently, they use digital tickets to enter the venue, another testament to the digitization process.

Once inside, they can quickly purchase food and drinks using cashless payments, enhancing the overall customer experience. Even a simple trip to the gift shop doesn’t require cash.

“Mercedes Benz Stadium in Atlanta, where the Falcons strut their stuff, pioneered this trend,” revealed Barclay.

In such a “cashless” stadium, the installed POS terminals are designed to accept only debit, credit, or mobile payments. This includes modern payment options like Apple Pay or Samsung Pay, and shared by Barclay. Importantly, they’ve not overlooked cash-paying customers. Businesses are mindful to offer solutions like “reverse ATMs”. These machines take cash and in return, dispense a pre-paid debit card.

The move to cashless transactions presents numerous advantages for stadiums. Barclay highlighted the benefits such as reduced transaction times and shorter lines. This greatly improves the customer experience. Additionally, by mandating digital payments, profits can see a significant boost. This is backed by studies showing people tend to spend more when they use cards instead of physical cash.

Follow us on social media for the latest updates in B2B!



Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

Read More
V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

Read More
zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More