Will the Thanksgiving Holiday Weekend Revenue Continue Through the Rest of the Holiday Season?

This year, retailers kicked off the holiday season early with deals beginning prior to Thanksgiving weekend. The encouragement from retailer sales to have consumers begin their holiday shopping early, has made some impact with this year breaking record revenue over the Thanksgiving holiday weekend. The Black Friday and Cyber Monday sales prove positive in predicting the rest of this holiday season, but will the rest of the season be as profitable? According to Forbes many consumers are being more intentional with their shopping, while others are spending over $500 outside their budgets. In order to continue on the path of revenue that retailers saw over the Thanksgiving holiday weekend, consumers need to continue shopping to reach the end goal of continued revenue.

Carol Spieckerman, President of Spieckerman Retail, provides her insights on what the beginning spike of the holiday season could mean long term for retailers.

Carol’s Thoughts:

“So, let’s talk numbers. According to a new survey by NRF and Prosper, the number of consumers that shopped over Black Friday weekend was up by single digits in-store. Traffic was up a whopping 17%, and small business Saturday had a nice bump too. So, is Holiday 2022 going to be a boom or a bust? Well, you could argue both sides.

On the cautionary front, what we’re really talking about is a weeks-long promotional marathon that retailers have unleashed. One that’s punctuated by events like Cyber Monday and Black Friday. So, the events can cause spikes, but it doesn’t necessarily speak to a long-term trend. Also, with retailers pulling out all the stops as early as October, you could also argue that spending’s happening earlier, but not necessarily continuing on from there. And other factors like those inventory pileups we keep talking about, slowdowns in discretionary spending, returns, and the dramatic uptick in organized crime theft in retail that we talked about in my last video, all of that means that those factors can weigh down results even when sales are up.

Now on the bright side, retailers know that multichannel shoppers are their very best customers. The fact that both online and in-store activity is up, is a really good sign, and that jump in in-store sales in particular is really encouraging because that’s where customers the aisle into ideally more profitable categories, and it’s where impulse shopping tends to happen. So, two big takeaways. First of all, the jury’s definitely still out and we won’t have a final verdict for several weeks. And secondly, even though seeing any increases is very welcome right now, especially on the heels of all the doomsday prognosticating we’ve been hearing, profitability is still the end game.

Follow us on social media for the latest updates in B2B!

Image

Latest

stealth students
Colleges Turn to Precision Marketing, Advanced Tracking, and Privacy-First Strategies to Engage Stealth Students
September 5, 2025

Colleges and universities face mounting challenges in reaching prospective students who never formally identify themselves in the recruitment process—often called “stealth shoppers.” Research shows that at least one in three applicants to private four-year colleges in the U.S. apply as stealth students. For enrollment leaders, this hidden audience—students who research institutions anonymously online before ever…

Read More
UGC
How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan
September 4, 2025

Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…

Read More
How Hotels Bounce Back From the Unexpected
How Hotels Bounce Back From the Unexpected
September 4, 2025

In this episode of Inside Restoration & Recovery, host Martha Lewis sits down with Josh Creznic, Director of Hospitality Services at BMS CAT, to unpack the unique challenges and critical priorities in hotel restoration. With over two decades of experience in hospitality—spanning major brands like Marriott and Wyndham—Josh brings deep insight into how restoration…

Read More
Built from the Dirt Up: Dillan Dumont’s Journey from Bricklayer to Industry Disruptor
September 4, 2025

With all types of infrastructure across America aging, there has never been more of a need for smarter, less disruptive solutions than now. From trenchless pipe repair to utility innovation, the construction world is shifting and young leaders like Dillan Dumont are stepping into the spotlight. Cities like New York and Chicago are facing…

Read More