RICE 2023
Global retail brands have a reputation for going big. But how do the best brands find a way to make a powerful consumer impact globally while maintaining that local feel so crucial to long-stranding relevancy? As technology advances and consumer behavior shifts, brands face the challenge of creating unique, immersive experiences that resonate with…
Latest
Articles
How Sensory Design Plays a Vital Role in Reshaping the Retail Experiences of Today
Sensory design is an emerging marker of today’s retail experience. The digital age continues to transform the retail industry, and the advent of Sensory Enabling Technologies (SETs) is revolutionizing how consumers interact with brands online, creating immersive, multisensory customer experiences that were once only possible in physical stores. According to a study by McKinsey,…
Retail
Chubbies Shorts Seeks to Capitalize on the Latest Retail Trends and Innovations
RICE 2023 (the Retail Innovation Conference & Expo) brought out all the latest trends and innovations for retailers to experience. Halfway through 2023, the retail industry is clearly emerging from a pandemic. The sector faced everything the pandemic could throw at it, supply chain issues, inflation, economic uncertainty, and geopolitical factors. However, consumers are…
Latest
Empowering Teams Through a Modern Training Culture
Training may be the backbone of any skilled trade, but in waterproofing—where mistakes can compromise entire structures—it becomes a defining competitive advantage. At Southwest Construction Services, the evolution of training reflects a larger industry shift: seasoned crews now rely less on formal classroom sessions and more on hyper-focused, on-site guidance tailored to the…
Ensuring Excellence: How Quality Assurance Shapes Every Successful Project
In an era of rising climate volatility and tighter construction tolerances, waterproofing has quietly become one of the most consequential guardians of a building’s long-term health. Too often, the industry treats it as an afterthought—something buried behind walls, beneath slabs, or under layers of finish—but the truth is that its success or failure can…
Safety, Pride & Zero Defects: The New Standard in Construction Excellence
In an era when construction headlines often center on delays, overruns, and litigation, the companies that quietly build with integrity are shaping the industry’s future in far more meaningful ways. The most enduring structures aren’t defined merely by their materials but by the standards and culture behind them—standards that treat quality not as…
Turning Corporate Discipline into Startup Momentum: The New Blueprint for Modern Marketing Leadership
As the business landscape grows faster and more unpredictable, marketing leaders who can balance the discipline of big-company strategy with the scrappiness of startups are redefining what modern leadership looks like. Brian Fravel’s journey from global tech giant Intel to high-growth SaaS and cybersecurity companies highlights how adaptability, curiosity, and hands-on execution drive success across…
