Roundtable Soundbite
In today’s diverse marketing landscape, brands face the challenge of engaging with different strategies that cater to varied customer bases. This requires not only different technologies but also distinct day-to-day marketing operations. So, how should brands approach these multifaceted strategies? Is it better to focus on one, consider them all in a big picture, or…
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Enhancing Retailers’ Personalization with Gamification
In the ever-evolving retail landscape, staying ahead means embracing innovative strategies. This clip from a recent edition of Experts Talk explores the dual power of personalization and gamification in transforming customer experiences. Retailers today are harnessing the magic of personalization, tailoring experiences to individual preferences, and boosting customer satisfaction. Simultaneously, gamification injects fun and engagement…
Articles Software & Technology
Why Both Permissionless and Permissioned Blockchains Will Support the Logistics Industry
The logistics industry is at a crossroads, exploring the best ways to implement real-world asset (RWA) tokenization. This transformative approach promises to enhance visibility and achieve supply chain goals. As the sector grapples with the decision between permissionless and permissioned blockchains, the stakes are high: the right choice could revolutionize efficiency and security across…
Articles Business Services
The Tech Divide is Impacting How Well Companies Can Respond to Supply Chain Disruptions
In today’s rapidly evolving technological landscape, the divide between companies with advanced tech capabilities and those lagging behind is widening. This growing tech divide significantly impacts their ability to respond to supply chain disruptions, a crucial factor in maintaining business continuity and efficiency that’s even more pronounced as supply chain resilience is increasingly defined…
Articles Business Services
A Decade of Supply Chain Disruptions Made U.S. Domestic Logistics Ready for a Baltimore-Style Closure
In the wake of the recent Baltimore Bridge collapse, the logistics and supply chain sectors are once again under intense scrutiny. This disaster poses significant questions about the robustness of current supply chain systems and the ability for the whole chain to respond to supply chain disruptions, especially given the past decade’s persistent challenges,…
Articles Software & Technology
AI Accelerator Development Is Going to be Driven By Its Compute Cost Savings
In an era where energy costs are skyrocketing and data privacy concerns are paramount, AI accelerators are emerging as a game-changing technology. This discussion, a clip from a full episode of MarketScale’s Experts Talk roundtable series, delves into the transformative potential of AI accelerators in enhancing on-device computing for AI workloads, offering significant cost…
Articles Software & Technology
AI Accelerators Have an Imperative to Help Solve for AI Computing Energy Efficiency
In the rapidly evolving landscape of AI computing, the focus has shifted towards addressing the energy and power usage challenges, particularly at the edge. This pressing issue mirrors the struggles faced by mobile device computing, where power consumption and battery life are critical concerns. The industry is now compelled to adapt its AI use…
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From Flip Phones to Free-to-Play Empires: How Mobile Gaming Reshaped Business Models, Communities, and Esports
Mobile gaming has quietly become the largest segment of the global gaming industry, generating about $92 billion annually—more than both PC and console games. Yet for decades, many brands and agencies underestimated its reach, focusing instead on arena-filling esports tournaments or blockbuster console titles. With nearly everyone carrying a smartphone, however, mobile has become…
Transformation Without Disruption: How Access Healthcare Is Rewiring the Revenue Cycle with Agentic AI
Hospitals are juggling shrinking margins and rising costs while denial volumes remain stubbornly high. In the revenue cycle alone, hundreds of billions are lost annually to preventable errors and inefficiencies—in fact, Access Healthcare CEO Shaji Ravi cites more than $250 billion wasted each year. Meanwhile, payers have accelerated their use of AI to adjudicate…
Making Meaning Out of Life’s Pause: Billie Whitehouse on Finding Strength, Setting Boundaries, and Leading With Intention
In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her…
Transforming the ICU Through Technology: Advances in Critical Care Telehealth Delivering Gold-Standard Care Anywhere
Critical care in the United States faces a mounting crisis. With a shortage of board-certified intensivists and younger, less experienced nurses filling ICUs, hospitals often struggle to provide timely, gold-standard care. Studies show that hospitals with board-certified intensivists in their ICUs see a 30% reduction in patient mortality, yet thousands of facilities still lack…