Scaling Up
Randy Brown, Chief Marketing Officer at Chief Outsiders and Founder and CEO of Live-Stream Interchange, knows a lot about driving organic business growth through marketing. He shared his excitement and passion for marketing with Tim Maitland. “The focus for so long has been on the discretionary spend component of marketing, which is the marketing budget…
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How To Scale A Wastewater and Water Treatment Company
Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as possible. But, often, companies can benefit from going niche and focusing on the things where they excel. When it…
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How to Track ROI with your Content Media Channels
Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as possible. But, often, companies can benefit from going niche and focusing on the things where they excel. Tracking content…
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How to Close the Divide Between Sales and Marketing for Explosive B2B Growth
Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as possible. But, often, companies can benefit from going niche and focusing on the things where they excel. On this…
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B2B Digital Transformation and the Importance of Owned Content Channels
How are B2B companies handling the next phase of digital transformation when it comes to owned content channels? Let’s find out, as host Tim Maitland talked with Mike McCalley, VP at Vixxo, a facilities management company. McCalley has a long career in marketing leadership, working for GE, Flowserve and CECO Environmental. In discussing digital transformation…
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The Role of Video and Narrative in Empowering Sales
On the debut episode of “Scaling Up,” a show featuring Maitland’s conversations with business innovators and industry leaders, Maitland speaks with MarketScale’s own Josh Brummett, Vice President of Production to find out how video can help take sales to new heights. The first step, Brummett said, is a simple one – you have to produce…
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Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
In this episode of Care Anywhere, host Lea Sims sits down with Nigerian nurse entrepreneur and advocate Obafemi Arowosegbe to discuss leadership, mentorship, and the future of nursing in Africa. While still a nursing student, Obafemi founded the Nightingale Summit, a growing conference designed to empower nursing students and early-career nurses with leadership skills,…
From Denial to Access: Rethinking Oncology Care Through AI, Clinical Trials, and Patient-Centered Innovation
The rapid expansion of precision medicine, biologics, and targeted cancer therapies is transforming oncology—but it’s also overwhelming a system not built to keep pace. In the U.S., cancer drugs now account for some of the highest-cost treatments in healthcare, and with that has come a surge in prior authorization requirements and denials. Studies suggest physicians…
Pursuing the Impossible: The New Space Race with Firefly Aerospace Co-Founder Eric Salwan
Many companies set out to do something hard. Firefly Aerospace set out to do the impossible. After 10 years and several existential moments, Firefly did what no private company ever had: in 2025, it successfully landed on the Moon. Before Firefly, only countries had ever landed on the Moon—and it took extraordinary national effort…
Tale of Two Interns: What AI Is Really Doing to Entry-Level Work
The narrative around early-career work has become increasingly pessimistic, with headlines pointing to a shrinking pool of entry-level roles, fewer internship opportunities, and AI accelerating both trends. But beneath that narrative, a different tension is emerging—one that’s less about the disappearance of opportunity and more about how it’s being reshaped. Students are using AI…