Season 1 – The Marketing AI SparkCast
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into Jessica’s inspiring journey from her time at VMware to her leadership role at Jasper, where she fosters AI adoption across enterprises….
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Practical Tips for Adopting AI in Marketing
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, hosts Ruth Favela, the AI Marketing Manager at Tomorrow.io. They explore the transformative impact of AI on marketing, focusing on practical applications and strategies for marketers. Topics Covered: · Ruth’s Journey in AI Marketing: Ruth shares her transition from…
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A Marketer’s Approach to AI Adoption with Ashley Gross
In the latest episode of the Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, explores AI adoption with Ashley Gross, founder of The Prompt Community. This episode provides practical insights for marketers looking to begin their AI journey and leverage AI tools effectively. Gross shares her path from corporate marketing to founding…
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The Future of Digital Experiences: AI’s Role in CMS and DXP
In this episode of the Marketing AI SparkCast, host Aby Varma, is joined by Mark Demeny, Senior Product Manager at Yext, and John Schneider, Fractional CTO at Chameleon Collective. They delve into the transformative impact of AI on content management systems (CMS) and digital experience platforms (DXP). The discussion covers how AI is driving…
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AI Adoption in Marketing Ensuring Ethics and Privacy
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Jodi Daniels, the Founder and CEO of Red Clover Advisors. Spark Novus is a consultancy specializing in strategic AI adoption in marketing, while Red Clover Advisors is a privacy consultancy…
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The Impact of AI on Marketing Careers
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing…
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How AI is Changing Prospecting for Sales and Marketing Teams
As artificial intelligence continues to evolve, it’s no surprise that its applications within sales and marketing teams are becoming more profound and game-changing. AI’s capabilities are upending traditional prospecting methods, leading to a significant shift in how businesses approach their sales and marketing strategies. Companies utilizing AI for prospecting have seen a measurable uptick…
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Journalism’s Changes and Constants with Pulitzer Prize Winner Jonathan Kaufman
The world of journalism is in a state of flux, driven by the rapid evolution of technology and the shifting dynamics of how the public consumes news. In an era where algorithms and social media dominate the dissemination of information, the role of journalism in society is under more scrutiny than ever. As we…
Sustainability in Healthcare: Why and How
As the health sector grapples with evolving challenges, sustainability in healthcare emerges as a critical focal point. The healthcare industry faces increasing pressure to adapt amid global conflicts, inflation, and rising environmental concerns. According to The Commonwealth Fund, healthcare contributes 8.5% of the U.S. carbon footprint. With this backdrop, healthcare organizations must explore ways…
How to Champion AI in Marketing Episode Number: 13
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into Jessica’s inspiring journey from her time at VMware to her leadership role at Jasper, where she fosters AI adoption across enterprises….
Agility and Sustainability are Shaping the Future of Supply Chains
The management of supply chains has become a crucial topic of discussion, especially in the wake of recent global disruptions. From the pandemic to geopolitical tensions, supply chains have faced a series of challenges as of late. This crisis has even forced companies to rethink their strategies and adapt to new realities. A 2020…
