Season 1 – The Marketing AI SparkCast
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…
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Marketing AI Adoption in B2B Enterprises
Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…
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Adopting AI is Not a Marketing Strategy
In this episode of Marketing AI SparkCast, host Aby Varma, the founder of Spark Novus, a firm that partners with marketing leaders to adopt AI responsibly and strategically discusses the nuances of AI integration with marketing and content expert Rob Rose. Together, they explore that AI adoption is not a standalone strategy but technology…
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Navigating the AI Wave in Event Technology
In this episode of The Marketing AI SparkCast, Aby Varma, host, and founder of Spark Novus, discusses how AI is transforming the event planning industry. Joined by Michael Sorensen, Director of Product Management at Cvent, the conversation delves into how AI enhances both attendee experiences and event planner efficiencies in managing large-scale events. Topics…
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The Future of Brand-Agency Dynamic in the Age of AI
Hosted by Aby Varma, founder of Spark Novus, this episode of The Marketing AI SparkCast features David DeWolf, CEO of Knownwell. They discuss how AI reshapes brand-agency relationships, blending human creativity with AI’s efficiency to manage agency collaborations. In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus—a company that…
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How to Champion AI in Marketing
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into Jessica’s inspiring journey from her time at VMware to her leadership role at Jasper, where she fosters AI adoption across enterprises….
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Practical Tips for Adopting AI in Marketing
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, hosts Ruth Favela, the AI Marketing Manager at Tomorrow.io. They explore the transformative impact of AI on marketing, focusing on practical applications and strategies for marketers. Topics Covered: · Ruth’s Journey in AI Marketing: Ruth shares her transition from…
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2025’s Hottest Healthcare Trends with David Willis, Principal with ECG
Healthcare organizations have faced significant challenges over the last five years due to the lasting financial and operational impacts of the COVID-19 pandemic, widespread labor shortages, and rising costs of care delivery. The pandemic forced hospitals to prioritize crisis response over long-term strategy, leading to deferred investments, workforce burnout, and financial strain. Now, with many…
With ESA Demand Outpacing Supply, How Can Utah Expand Microschool Access?
Across the country, education savings accounts (ESAs) are reshaping how families think about schooling—but in Utah, surging demand is outpacing available options. Last year, roughly 27,000 students applied for Utah’s ESA program, but only 10,000 scholarships were available. While parental interest in alternative education is booming, a new bottleneck is emerging: the supply of…
Can a Single FreightGuard Review End Your Trucking Company? Sadly, Yes
As the freight industry grapples with the lingering impacts of a market downturn and rising digital vulnerabilities, a critical question has emerged: how can trucking companies defend their reputations in an era where a single online review can kill a business? In 2023 alone, over 88,000 trucking companies shuttered, and for many, the catalyst…
Where Security Meets People: Building a Better Industry Through Workforce and Inclusion
The security industry is facing a moment of transformation. Amid rapid technological shifts and workforce challenges, companies are realizing that talent — recruiting it, developing it, and retaining it — is now central to long-term success. At the same time, long-overdue conversations around inclusion, representation, and culture are gaining momentum across the sector. According to…
