Beyond Technology: The Benefits of AI in the QSR Industry

Daniel Litwin
Oct 29, 2019
Learn more
Acrelec AI artificial intelligence Beyond Technology customer journey Daniel Litwin Podcast product recommendation Promoted Content QSR restaurant self-service ordering technology Vincent Attia Podcast

 

On this episode of Beyond Technology: The Experience Podcast by Acrelec, Vincent Attia, Data Processing Manager for Acrelec, spoke with host Daniel Litwin, The Voice of B2B, about utilizing AI in the QSR (Quick Service Restaurant) industry.

Attia began the conversation with a brief explanation of what AI is in the food service industry; in the QSR space, McDonald’s is one of the only companies who have utilized AI in their restaurants. To aid in this endeavor, McDonald’s acquired an Omnichannel Personalization Platform, Dynamic Yield, for $300 Million in the spring of 2019.

While this type of AI personalization is similar to the shopping experience Amazon provides, Attia detailed how the QSR industry can deploy it in a different way. One new product introduction that Attia said is doing well in the QSR industry is the self-service kiosk. The kiosk’s help reduce the pressure on the person ordering, who doesn’t feel pressured to hurry up and place an order. QSR’s have reported a 10-15% uptick in sales due to the kiosks.

Attia provided an example of a QSR formally known as Eatsa, which positioned itself as a 21st Century Automat, with a cashless, all digital order flow. Eatsa is now rebranded as a technology company, Brightloom, and has partnered with Starbucks. In exchange for an equity stake in Brightloom, Starbucks has licensed aspects of their mobile ordering and rewards technology to the QSR.

Attia and Litwin discussed why QSRs are slow to adapt AI technology, and how it can provide a deeper look into analyzing areas of the QSR workflow, from drive-thru lines to fry-cook temperatures. Attia went on to explain how AI can improve bottlenecks in the QSR workflow.

What many QSR’s may not know is, their existing hardware often would not have to change in order to employ these AI technologies. Attia walked Litwin through the steps a QSR must take in order to employ AI software on their existing hardware.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @FoodMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

private equity
How AI Is Transforming Private Equity Deal Evaluation and Portfolio Strategy
March 13, 2026

Artificial intelligence is rapidly transforming how organizations evaluate risk, analyze markets, and drive operational efficiency. In financial services alone, global AI spending is projected to surpass $97 billion by 2027, reflecting how deeply data-driven technologies are reshaping decision-making. For private equity firms—where hundreds of potential investments may be screened each year—the ability to analyze information…

Read More
The Tech-Enabled Hospital of the Future: Implications for Care Delivery
The Tech-Enabled Hospital of the Future: Implications for Care Delivery
March 12, 2026

Gone are the days when a hospital was simply a place where patients received care. Today’s hospitals are rapidly evolving into highly connected ecosystems powered by advanced technology, networked devices, and real-time data. The modern hospital is no longer confined to physical walls—it’s a dynamic digital environment where data flows seamlessly, AI supports clinical decisions,…

Read More
career
Stop Chasing Titles, Build a Career That Matters: A CAO’s Advice on Long-Term Success
March 11, 2026

Career advice in finance and accounting often centers around promotions, titles, and compensation. But in an era where professionals frequently change jobs every few years—the average American worker now stays in a role for less than four years—industries are facing growing talent shortages and reevaluating what long-term career success looks like. The question many…

Read More
Career success
A CEO’s Blueprint for Career Success: Leading with Love to Drive Performance and Culture
March 10, 2026

Leadership right now feels heavier than it did just a few years ago. Teams are stretched, expectations are high, and many employees are quietly disengaged. In fact, Gallup’s 2025 U.S. data shows that only about 31% of employees are actively engaged at work, leaving the majority feeling disconnected or indifferent. For CEOs and senior…

Read More
Related
private equity
Software & Technology
How AI Is Transforming Private Equity Deal Evaluation and Portfolio Strategy
March 13, 2026
hiring strategy
Healthcare
AI Is Reshaping Hiring Strategy And Critical Roles Are Shifting to Permanent Talent
February 20, 2026

Artificial intelligence is no longer a future-state discussion—it’s a present-day leadership priority. As enterprises accelerate the adoption of generative AI and automation tools, hiring strategies are evolving alongside broader business transformation. According to McKinsey’s 2025 State of AI report, 88% of organizations now report using AI in at least one business function, underscoring how…

Read More
Consulting
Healthcare
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More