As the Metaverse & AR Mature, Will They Fall Into Tech’s Common Silos?

 

The host of MarketScale’s Spatial Perspectives, Dan Cui, is out in sunny California this week for Augmented World Expo 2021.

As the world of AR and the Metaverse matures, the ability for software and hardware products to integrate with one another becomes a huge factor in the adoption and use of these technologies.

Dan chats with the founder and principal analyst of Perey Research & Consulting, Christine Perey on how history reflects tech’s tendency to embrace operational and hardware silos, and why siloed products cause significant inefficiencies and increase cost.

Abridged Thoughts:

“[Interoperability in the AR world] is the ability for components, software, hardware, services from any vendor, to be able to exchange data without the user needing to concern themselves with who made that part, and so it’s the ability for multiple vendors to combine parts and their customers also to be able to combine parts into new and unique ways and come up with new, innovative solutions that solve a specific problem. And so the interoperability also allows the market to go to scale because you’re no longer going to be focusing only on one use case or only on one component of the whole system. You can take your component into many, many different pieces of hardware, for example, something I know a lot about, or software; you could take your content and deliver it on any browser, any player.”Christine Perey 

More Like This Story:

Is The World Ready to Step Into the Metaverse?

Will Cybersickness Limit the Potential of VR and More?

Follow us on social media for the latest updates in B2B!

Image

Latest

Coupa Inspire 2025
A Global Conversation: Coupa Inspire 2025 Brings Innovation to Your Doorstep
September 12, 2025

Coupa Inspire 2025 is taking its flagship experience on the road with the Inspire World Tour, bringing the spirit of its celebrated event to five cities across four continents. By condensing the energy of its global gathering into free, one-day sessions, Coupa is expanding access to knowledge, innovation, and community-building opportunities for finance, procurement, and…

Read More
Royal Dublin
Mastering the Game: Akshay Bhatia and Coupa Inspire at the Royal Dublin
September 12, 2025

At the Royal Dublin, Coupa brought together community and competition with PGA pro and brand ambassador Akshay Bhatia, who shared lessons from the course that extend far beyond golf. His message, “Master your swing. Master your spend,” underscored the power of precision, discipline, and strategy in both sport and business. The event was not just…

Read More
Coupa Customer Appreciation Day with Akshay Bhatia at The Royal Dublin
September 11, 2025

Coupa’s Customer Appreciation Day at The Royal Dublin on July, 2025, brought together PGA Tour talent Akshay Bhatia and the community for a celebration of both sport and connection. Beyond the excitement of world-class golf, Bhatia shared practical “tour-level tips” in a relaxed clinic format, offering guidance on everything from escaping rough lies to mastering…

Read More
The Royal Dublin
Coupa Spotlight: Akshay Bhatia Tees Up Teaching at The Royal Dublin
September 11, 2025

American golfer Akshay Bhatia’s teaching session at The Royal Dublin this July marks more than a summer stop—it’s a sign of how golf’s rising stars are shaping the global game. For Coupa, the event highlights the intersection of tradition and modern growth, bringing fresh attention to one of Ireland’s most historic courses. Bhatia’s presence underscores…

Read More