COVID Pushes the Cloud to an Enterprise Standard

On this MarketScale TV interview, Voice of B2B Daniel Litwin joins John Ezzell, co-founder and EVP of BIAS Corp., for a discussion around COVID’s impact on cloud technology adoption, and what has pushed the cloud from a differentiator to a standard.

New research out of IDC points to the expansion of the cloud market, reaching $1 trillion in value by 2024, and that by the end of 2021, most businesses will be on the transition path to cloud infrastructure. Even without this context, over the last year COVID has forced more businesses to build a competent digital presence, and cloud infrastructure has filled that role.

Ezzell, a former director at Oracle, shares how Oracle cloud technologies have grown as solutions and in their uses, breaking down how retail & QSR, which shifted heavily to online ordering & fulfillment infrastructure during COVID, have maximized cloud deployments, and what other businesses can learn from their strategies. Beyond that, Ezzell gives context on how edge compute technologies are supporting the cloud, how to maneuver the CapEx cost, and what differentiates a user-centric deployment.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More