COVID Pushes the Cloud to an Enterprise Standard

On this MarketScale TV interview, Voice of B2B Daniel Litwin joins John Ezzell, co-founder and EVP of BIAS Corp., for a discussion around COVID’s impact on cloud technology adoption, and what has pushed the cloud from a differentiator to a standard.

New research out of IDC points to the expansion of the cloud market, reaching $1 trillion in value by 2024, and that by the end of 2021, most businesses will be on the transition path to cloud infrastructure. Even without this context, over the last year COVID has forced more businesses to build a competent digital presence, and cloud infrastructure has filled that role.

Ezzell, a former director at Oracle, shares how Oracle cloud technologies have grown as solutions and in their uses, breaking down how retail & QSR, which shifted heavily to online ordering & fulfillment infrastructure during COVID, have maximized cloud deployments, and what other businesses can learn from their strategies. Beyond that, Ezzell gives context on how edge compute technologies are supporting the cloud, how to maneuver the CapEx cost, and what differentiates a user-centric deployment.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

transportation management
Transportation Management Systems Don’t Compete With Carriers, Brokers, or Shippers — They Align Them
February 10, 2026

Transportation management systems are undergoing a quiet but consequential shift. Once viewed primarily as tools for tracking loads and storing paperwork, modern TMS platforms are increasingly expected to function as the operational backbone of logistics organizations. As freight volumes continue to fluctuate, margins remain tight, and supply chains rely on a growing mix of…

Read More
AI adoption strategy
Five by Five Leadership: Why Purpose, Warmth, and Clarity Matter More Than Ever at Work
February 10, 2026

For the first time in history, workplaces now span five generations, forcing leaders to rethink long-standing assumptions about motivation, communication, and career growth. As Gen Z enters the workforce, they bring expectations shaped by a desire for meaningful work, clear development paths, and work-life balance—rather than traditional, one-size-fits-all career ladders. In an era marked…

Read More
Experiential
Scaling Experiential Learning at Slippery Rock University with Dr. John Rindy
February 9, 2026

Regional public universities are being asked to do more with fewer students, fewer dollars, and less margin for error—making student persistence, timely graduation, and career outcomes central institutional concerns. Under mounting enrollment pressure and a shifting labor market, experiential learning has moved from a “nice to have” to a strategic imperative. Research consistently shows…

Read More
data center workforce
The Next Data Center Bottleneck Isn’t Power or Cooling — It’s People: The Data Center Workforce
February 8, 2026

With the rapid rise of AI workloads, data centers are being built with higher power density, stricter reliability expectations, and cooling technologies that are evolving faster than most teams can adapt. As a result, these facilities aren’t just getting bigger—they’re becoming harder to operate, harder to staff, and far less forgiving when something goes…

Read More