COVID Pushes the Cloud to an Enterprise Standard

On this MarketScale TV interview, Voice of B2B Daniel Litwin joins John Ezzell, co-founder and EVP of BIAS Corp., for a discussion around COVID’s impact on cloud technology adoption, and what has pushed the cloud from a differentiator to a standard.

New research out of IDC points to the expansion of the cloud market, reaching $1 trillion in value by 2024, and that by the end of 2021, most businesses will be on the transition path to cloud infrastructure. Even without this context, over the last year COVID has forced more businesses to build a competent digital presence, and cloud infrastructure has filled that role.

Ezzell, a former director at Oracle, shares how Oracle cloud technologies have grown as solutions and in their uses, breaking down how retail & QSR, which shifted heavily to online ordering & fulfillment infrastructure during COVID, have maximized cloud deployments, and what other businesses can learn from their strategies. Beyond that, Ezzell gives context on how edge compute technologies are supporting the cloud, how to maneuver the CapEx cost, and what differentiates a user-centric deployment.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Leadership
How the Future of Work Is Being Reshaped by AI, Human Creativity, and Customer-Centered Leadership
May 21, 2026

As artificial intelligence rapidly reshapes industries, many professionals are asking the same urgent question: what happens when AI starts replacing not just repetitive tasks, but the foundational entry-level roles that once launched careers? According to Goldman Sachs Research, AI could expose the equivalent of 300 million jobs globally to automation, while potentially automating tasks…

Read More
finance
Dr. Silver Kung’s Path From $10 Million in Debt to a Multibillion-Dollar Finance Career
May 21, 2026

Global finance is being tested by forces that no balance sheet can fully predict: unstable supply chains, geopolitical shocks, tighter credit conditions and the accelerating rise of AI. In trade finance especially, success depends on more than capital; it requires judgment, discipline and the ability to see risk before it becomes disruption. As automation…

Read More
specialty pharmacy
At the Center of Care: How Specialty Pharmacy Aligns Patients, Providers, and Payers
May 21, 2026

As healthcare costs continue to rise, more patients are finding themselves navigating not just illness, but the growing complexity of paying for treatment. Specialty pharmacy sits right at the center of that challenge—often out of sight, but increasingly essential to how modern care actually works. These high-cost, high-touch therapies now make up more than…

Read More
Language development
Just Thinking… About How Multilingualism and Language Development Belong at the Center of Student Learning
May 20, 2026

For millions of students in America, learning English is only one part of a much larger academic story. A 2024 GAO report found that English learners in U.S. public schools grew from 4.5 million to 5 million students between fall 2010 and fall 2020, and that they speak more than 400 languages. That diversity…

Read More