COVID Pushes the Cloud to an Enterprise Standard

On this MarketScale TV interview, Voice of B2B Daniel Litwin joins John Ezzell, co-founder and EVP of BIAS Corp., for a discussion around COVID’s impact on cloud technology adoption, and what has pushed the cloud from a differentiator to a standard.

New research out of IDC points to the expansion of the cloud market, reaching $1 trillion in value by 2024, and that by the end of 2021, most businesses will be on the transition path to cloud infrastructure. Even without this context, over the last year COVID has forced more businesses to build a competent digital presence, and cloud infrastructure has filled that role.

Ezzell, a former director at Oracle, shares how Oracle cloud technologies have grown as solutions and in their uses, breaking down how retail & QSR, which shifted heavily to online ordering & fulfillment infrastructure during COVID, have maximized cloud deployments, and what other businesses can learn from their strategies. Beyond that, Ezzell gives context on how edge compute technologies are supporting the cloud, how to maneuver the CapEx cost, and what differentiates a user-centric deployment.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

IC-SAT100
Meet IC-SAT100, a Satellite PTT Radio Built for the World’s Most Demanding Environments
February 5, 2026

Meet the IC-SAT100, a satellite Push-To-Talk radio designed for moments when ordinary communication just isn’t an option. Powered by the Iridium satellite network, this rugged handheld delivers instant one-to-many communication at the push of a button—no cell towers or ground infrastructure required. Built to thrive in harsh environments, it’s waterproof, dust-tight, and engineered for…

Read More
IP110H
From Hospitals to Warehouses, the IP110H Keeps Your Team in Sync
February 5, 2026

Icom’s IP110H is a compact, license-free WLAN radio built to keep teams talking—clearly and instantly—over an existing wireless network. Designed for environments like hospitals, hotels, warehouses, and tunnels, it delivers real-time, full-duplex voice using Icom’s advanced IP radio system. From Bluetooth capability to USB-C charging and a sleek, pocket-friendly design, the IP110H feels modern,…

Read More
IP501H
The IP501H Brings Effortless, Wide-Area Communication to Your Team
February 4, 2026

Meet the IP501H, a cellular two-way radio built for instant wide-area communication over LTE (4G) and 3G networks. It works just like a traditional radio—supporting individual, group, and all-call conversations—without the need for repeaters or a dedicated IP network. With everything included in the box, the IP501H is designed for quick setup and fast…

Read More
IP730D
One Radio, Three Networks, Seamless Coverage: Meet the IP730D
February 4, 2026

The IP730D is a true game-changer in professional communications, blending LTE, IDAS, and analog networks into one powerful hybrid radio. Designed for flexibility and confidence in the field, it uses dual PTT buttons to let users transmit and receive across networks seamlessly—delivering reliable, wide-area coverage wherever it’s needed. From the moment it comes out of…

Read More