Drones aren’t toys; they’re solutions. On this episode of the Propelling podcast, host Daniel Litwin sat down with three Microdrones team members for an in-depth discussion on drone distributorships, branding, and the tremendous marketing opportunity that exists for third-parties looking at drones to ride the wave into the future. Today’s show features Director of Marketing for the Americas and New Markets Bret Burghdurf, Vice President of Global Marketing Mike Dziok, and Creative Director Justin Palmer.
“We’re not selling drones, we’re selling solutions,” Burghdurf said.
Microdrones works closely with distributors to provide training, customer service support, and even unique marketing content to help third-parties be successful. By using a storytelling approach to marketing, Microdrones features distributors as the experts highlighting their product out in the field through their customer’s eyes.
“The distributor is still the expert in what their customer wants,” Dziok said.
Also in this episode, the three discuss how Microdrones’ brand has come to mean different things to different industries — different solutions solved with a drone, but consistent quality across the board.
“Brand consistency is key because consistency builds trust, and that’s what branding is all about,” Palmer said.
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