Elevating Contactless Payment with AI and Computer Vision

 

 

Sports fans know the feeling well. It’d be great to have another drink, but everyone else has the same idea. And if you go during the action, you’ll miss something important.

What if the cashier was rolling through more than two transactions a minute? What if, in this era in which other humans can pose a risk, there was no cashier at all?

That’s what Mashgin has made a reality with its checkout system, which combines AI and computer vision to create not only a contactless payment system, but one that immediately notes what is part of an order.

It’s worked like a charm for many clients, said Jack Hogan, Mashgin’s Director of Strategic Partnerships, with the Denver Broncos among the satisfied customers.

“We raised the amount of money they made in the same exact square footage by 40% by implementing our machines,” Hogan said. “That comes from people being able to get up and get their beer and get their chips and get back to their seat in record time.

“Normally, football fans would just stay in their seats and wait for the quarter break or wait for the halftime break because the line is so long you’re going to miss a bunch of plays. If you know you’re going to run up there and knock out your transaction in say 30, 40 seconds and get back to your seat? We’re seeing fans repeat as customers during the same game.”

While the company already was chatting with innovative convenience store chains before the outbreak of COVID-19, the emphasis on speedy checkout with contact discouraged has made the technology even more relevant.

“We hadn’t really gone after your, say, top 10 c-store chains, but as COVID kicked off, we were able to quickly get in with some of those larger retailers, and we have many, many machines launched in the field,” Hogan said.

Be sure to subscribe to our industry publication for the latest news, videos, and podcasts in the Software & Technology Industry.

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

storytelling
The Secret to Brand Loyalty: Why Storytelling Is the Best Way to Be Heard in a Crowded Market
July 16, 2025

In today’s fast-evolving digital marketplace, attention is scarce, and trust even more so. In an era of remote work, AI-driven marketing, and constant digital noise, storytelling has emerged as one of the most powerful tools to cut through the clutter. In fact, research shows that people who used storytelling techniques to remember information recalled…

Read More
hospitality career development
Leaders Driving Hospitality Career Development Must Embrace Tech, Inclusion, and Risk
July 16, 2025

The hospitality industry is under mounting pressure to modernize to meet guest expectations for seamless, tech-driven experiences and also develop leaders who can drive that transformation. According to Rackspace Technology, only 28% of travel and hospitality companies qualify as “AI leaders”— those aligning strategy, compliance, and training with real-world deployment. Another 28% remain in…

Read More
HR compliance
Seeing What Others Miss: The Art of Problem Solving in HR Compliance
July 16, 2025

In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham sits down with Andrea Kilburn, the HR EEO and Affirmative Action Compliance Manager at EssilorLuxottica. Andrea has built her career on problem-solving, advocacy, and the power of precise thinking. Andrea shares her unique path from mortgage underwriting to HR compliance, and…

Read More
Ham Radio
Icom’s Germany Trip Highlights the Power of Portability at Friedrichshafen’s Ham Radio Showcase
July 15, 2025

In an era where digital communication happens at the speed of light, it’s easy to overlook the enduring charm and ingenuity of amateur radio. Yet, events like the Ham Radio fair in Friedrichshafen, Germany, remind us that radio isn’t just a relic—it’s a thriving, inventive community built on experimentation and exploration. One striking example is…

Read More