When it comes to Marketing, there’s perhaps no more worldly of a digital specialist than Amine Bentahar, author of “Voice Search: The New Search Engine,” and COO of Advantix Digital, a full-service marketing agency. Bentahar joins host Bill Kasko, CEO of Frontline Source Group, for Frontline’s “People. Process. Service.” podcast to recount his exciting global career and divulge what continues to drive him as an entrepreneur.

Much like Frontline’s three pillars, “People, Process, Service,” Bentahar too has his backbone for success, siting mentorship, diligence, and providing value as some of his guiding principles. As a Moroccan immigrant and grandson of a freedom-fighter farmer, Bentahar’s story is rich with grit, determination, and spirit.

The multi-lingual digital specialist got his start with Hyatt, quickly moving around to global companies like Microsoft and Hilton Worldwide. Bentahar finally found his ideal role when signing on as a partner with Advantix, and completely restructuring the agency from the ground up. It is here, at Advantix, that Bentahar’s brainchild “Digital Due Diligence” was born.

Bentahar claims he acquired invaluable knowledge from his experiences, attributing much of his holistic knowledge of marketing to working all over the world.

“I don’t think I’ve ever had bad experiences,” Bentahar said, “Some are better than others. But I think everywhere I’ve gone I’ve learned something.”

Bentahar brings his wise and worldly perspective to Advantix, in both creating teams and providing digital consulting to companies all over the world.

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