Harnessing the Power of Customer Interactions with Kevin Levi of OrecX

 


Data, data, and more data. It’s what allows businesses to make informed decisions and optimize the customer experience. To expand on this, we sat down again with Kevin Levi, Vice President of Marketing for OrecX, a call recording company. You’ve heard him on the Software & Technology Podcast before; we discussed the overall value of call recording and which positions, from customer service to CEOs, could find value in consistent call recording. This time around, we go into greater detail about the value it can provide in the worlds of sales and marketing.

“I think we’ve entered into a new era. This technology isn’t necessarily brand new, but the adoption rate continues to grow, so companies are starting to really see the value in analyzing their customer interactions,” Levi said. He not only explains the benefits it provides in both sales and marketing, but how to maximize and follow through on the best practices for each. In addition, he also breaks down why some companies are still feeling trepidations when it comes to gathering and analyzing this kind of data.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

cargo theft
Beyond Cargo: Protecting Drivers, Assets, and the Bottom Line with AI
December 6, 2024

In the first half of 2024, cargo theft in the United States surged by 49% compared to the same period in 2023, with an average loss per incident of $115,23, according to an August 2024 report by Overhaul. Freight hubs and urban centers like California and Texas remain hot spots, exposing long-standing gaps in supply…

Read More
Stadium Security
From Gates to Game Time: Lessons in Proactive Stadium Security
December 6, 2024

Safety sells—and 69.3% of fans are buying in. According to the National Center for Spectator Sports Safety and Security, nearly three out of four eventgoers factor security into their decision to attend, and many are willing to pay extra for peace of mind. For those charged with event and stadium security, this isn’t just a…

Read More
Perimeter Security
Beyond the Fence: Proactive Perimeter Security with Video Analytics
December 5, 2024

Your facility’s perimeter is not just a boundary—it’s the first line of defense against potential threats. If you manage security for a corporate headquarters, manufacturing site, transportation facility, or university campus, you have felt the pressure to get ahead of those looking to do harm. We talk with your colleagues every day and they live…

Read More
AI in Physical Security
AI in Physical Security: Expert Success Stories Dispel Falsehoods
December 5, 2024

The fall of 2024 raises security concerns around events public and private. Increased foot traffic and high-profile events including an election make it harder to maintain a secure environment, especially in busy places like schools, universities, public gathering spaces/events, and healthcare facilities. Every day, security teams face the task of identifying and responding to threats…

Read More