How Will Sports Take Advantage of Augmented Reality?

DC
Dan Cui
Aug 10, 2021
Learn more
AR Dan Cui Spatial Perspectives sports Stadium Experience VR

On Spatial Perspectives, host Dan Cui will have a one-on-one dialog with innovators and thought leaders in the growing Spatial Reality, or Spatial Computing, market. Cui will invite guests who can discuss the real world use cases of the technology and how it could benefit mankind while exploring any drawbacks and how they might be mitigated.

 

Live sporting events are back on the menu in the wake of COVID-19 — but that doesn’t mean they’ll look the same as they did prior to the pandemic.

In addition to safety measure and other touchless innovations present at the world’s stadiums and arenas, technologies like augmented reality could be ready to make a huge impact on the way fans consume live sports.

To learn more, MarketScale invited Spatial Perspectives host Dan Cui to share his insights.

“As we get back to attending live sporting events, augmented reality offers teams, sponsors and fans a unique way of engaging with one another.

Just prior to this COVID shutdown, AT&T Stadium partnered with Nexus studios to provide location-based augmented reality visualizations throughout the stadium, giving fans a virtual way to interact with their favorite players, which enhances the overall game night experience.

But the benefits don’t stop there. All aspects of stadium and team activities can become more exciting. Halftime shows, historical game overlays, player statistics, on field rulings, even food, beverage and swag — purchasing can become part of the adventure of attending a live event infused with augmented reality.

From a marketing perspective, augmented reality clearly enhances team brand loyalty by providing sponsors innovative ways of reaching their target audiences. Keep your eyes open at the next live event you’ll be attending and join in on the fun.”

Listen to Previous Episodes of Spatial Perspectives Right Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

safer HVAC chemicals
Stronger Training Pipelines and Smarter Social Media Can Help Solve HVAC’s Talent Shortage
June 9, 2026

The skilled trades are at a crossroads. By some industry estimates, for every five experienced technicians retiring, only two new ones are entering the field—highlighting a growing HVAC talent gap. At the same time, buildings are becoming more complex, more connected, and more dependent on high-performance mechanical systems. The stakes are real: without a…

Read More
design
Where Design Meets Durability: Why Commercial Surfaces Must Support Safety, Cleanability, and Long-Term Value
June 8, 2026

When a commercial space fails, it often fails quietly: a lobby floor that becomes slippery when wet, a hotel bathroom that is difficult to clean, a healthcare surface that cannot withstand constant disinfection, or an office finish that looks great until afternoon glare makes the room uncomfortable. These are not purely aesthetic problems; they are…

Read More
creative career
Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound
June 8, 2026

Creative careers rarely move in a straight line, especially for writers working across stage, screen, audio, books, and independent film. Sustaining that kind of life often means finding opportunities wherever they appear, building a strong network, staying open to different formats, and saying yes to collaborations that can lead somewhere unexpected. The stakes are…

Read More
EMR
EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry
June 8, 2026

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As…

Read More
Related
AI
Software & Technology
The AI Health Score: Turning Hallucinations, Agents, and AI Risk Into Board-Ready Insight
May 24, 2026
TheAIAudit
Healthcare
Introducing TheAIAudit: A Platform Built to Measure, Monitor, and Govern Enterprise AI
May 22, 2026

Enterprise AI is advancing faster than most companies can govern it. Behind the scenes, AI systems are already influencing decisions tied to revenue, operations, compliance, customer outcomes, and risk — yet many organizations still lack a clear way to measure, explain, or oversee what those systems are doing. That is the gap TheAIAudit was…

Read More
healthcare
Healthcare
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”
May 4, 2026

Healthcare is being pushed to modernize faster than ever, as AI tools, virtual care, and digital patient experiences shift from innovation to expectation. Recent survey data from McKinsey & Company indicates that about half of U.S. healthcare leaders say their organizations have already put generative AI into practice, underscoring how quickly the technology is…

Read More