Cisco Webex CMO on the Future of Collaborative Technology & Remote Work


Seemingly overnight, business has transitioned to working from home as the world unites to slow the spread of COVID-19. And just like that, digital tools like video conferencing, online task management, and secure messaging centers are in high demand like never before.

So, who is rising to the challenge of keeping businesses afloat as they quickly transition to productive remote work? It comes as no surprise that Cisco, a longstanding leader in multinational technology services, is helping businesses worldwide make the shift by using its holistic suite of tools, international support network, and strong financing assistance.

Guest Aruna Ravichandran, CMO of Webex and Collaboration at Cisco, joined the Marketscale Technology Podcast to discuss the future of the modern workplace and how Webex can be a one-stop-shop for remote team collaboration.

Remote work will be the new normal for corporate business, Ravichandran predicts. Companies are already seeing the potential benefits of a remote team, like cost savings in office space rent, carbon footprint savings, and a more productive, engaged workforce.

But remote work doesn’t come without a learning curve. This is where Webex sets itself apart. With a suite of tools and the support network to help out, Webex has successfully handled a double in traffic since February 2020.

Cisco Webex isn’t just about product support. With blogs, videos, and virtual customer service, Webex helps businesses transition their people to remote work by offering proven support for handling different work styles, workspaces, and workflows.

With over $200 million in financing, Cisco aims to keep businesses churning productively, whether it’s the corporate workplace, telemedicine, real estate, e-learning, or even virtual law. Find out how Cisco can help your work at

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More