Technology Leaders Are No Longer Behind the Scenes, They Are Integral for Driving Strategy


Toby Buckalew, Interim CIO, Columbia Advisory Group, is a leading technology strategist with over thirty years of industry experience. Jason Claybrook sat down with Buckalew for an in-depth discussion on his career and insights into the current state of IT management.

Buckalew witnessed plenty of technology evolution and innovation during his lengthy career in IT. And he feels lucky that he’s been able to implement those technology changes as they’ve occurred. It keeps life exciting and fresh, and it’s one of many reasons he loves what he does.

“Where I’ve been successful is helping a company understand technology’s not just a service center,” Buckalew said. “It’s a valuable strategic asset for you if you leverage it correctly.”

To achieve that success, Buckalew said organizations needed to have the right people on the technology bus who understand the importance of technology’s role. The head of technology for an organization is no longer someone behind the scenes; they are an integral voice inside the company that drives strategy.

As a consultant, Buckalew is often called upon to get companies into alignment. To do that, he incorporates what he calls his seven pillars of technology. “It’s looking at everything based upon seven core elements. It’s a framework that’s been successful for me.”

Some of those elements include people, which Buckalew said often gets overlooked at organizations. It’s essential to look at the people’s skills within the organizations and recognize the talent lurking beneath the shadows. And once established, the organization needs to put the proper processes in place for their people to be successful and give them the tools they need to do the job.

More Stories Like This:

Breaking through ‘Pilot Purgatory’ in Innovating New Solutions

Is Cryptocurrency and Its Tech Infrastructure Ready for a Revolution?

Follow us on social media for the latest updates in B2B!


The B2B Marketing Trends to Leave Behind in 2022
November 30, 2022

A number of marketing and media trends have emerged in the past year, including NFTs, the Metaverse, audio chatrooms, and more. While B2C marketing often pioneers these edge technologies and marketing strategies to varied success, it’s the B2B marketing strategists left wondering: is this something I should adopt? Is it actually worth precious time […]

Read More
Spotify Wrapped 2022: What Bad Bunny and Rogan’s Success on Spotify Can Illuminate for B2B Marketers
November 30, 2022

Spotify Wrapped 2022 is officially out for all the streaming heads out there eager to see their year in review. Bad Bunny topped the most streamed artist spot for another year in a row, and for you, marketers out there eyeing podcast content turns out Joe Rogan was the most-listened-to podcast again this year. […]

Read More
education system
Assessment in Our Education System: A Barrier and an Opportunity
November 30, 2022

In today’s time-based education system, Students take tests and receive assessments based on those results. But what are the takeaways and feedback for students? Do students understand the results, where they went right, or where they went wrong? What are the quality levels of these assessments, and do they provide opportunities to improve a […]

Read More