Innovative Ways to Use Call Recordings for Marketing and More

 

On this episode of our Software & Technology Podcast, host Tyler Kern sat down with frequent guest Kevin Levi, vice president of marketing for OrecX, to discuss innovative ways to use customer call recordings for smart, informed marketing campaigns and other uses.

OrecX provides contact centers and Business Voice Over IP Providers with full-featured, reliable, and very easy to use call recording software at a fraction of the cost of competing solutions.

Companies often use call recording for monitoring the performance of their employees, customer service, compliance, and dispute resolution. But there are other uses for this technology, including learning from your customers, Levi explained.

“In terms of ‘the voice of the customer,’ many organizations spend hundreds of thousands of dollars commissioning analyst reports to learn about their buyers,” Levi said. “But if you’re listening to call recordings of your customers, you’re getting firsthand information that’s even richer than that data.”

Taking it a step further from the voice of the customer, Levi said call recording can help marketing teams assemble more accurate buyer personas. “It’s imperative to keep their ear to the ground,” he said.

Motivating staff is another compelling way to use call recording. “Imagine firing up your staff by playing an exciting customer-praising recording … with a customer’s positive reaction to a product, or a marketing campaign,” Levi said. “That can go a long way.”

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

rankings
Krow Knows: How Fair Are the College Football Playoff Rankings?
November 22, 2024

The college football playoff rankings generate intense debate as the sport undergoes significant shifts due to conference realignments, NIL deals, and transfer portal dynamics. The dominance of the SEC and Big Ten raises questions about fairness, while committee inconsistencies frustrate fans and analysts. For instance, four of the top five ranked teams hail from…

Read More
OEM in the AV Industry
The Role of OEM in the AV Industry: Shaping Innovation, Quality, and Market Competition
November 22, 2024

As technology reshapes the AV industry, Original Equipment Manufacturers (OEMs) are emerging as critical partners for businesses seeking tailored solutions. Whether it’s bespoke LED displays or high-end audio systems, OEM in the AV industry is redefining how companies innovate, differentiate, and meet market demands. This raises a crucial question for professionals navigating this space—how…

Read More
Staying Competitive in a Changing Parcel Landscape
Staying Competitive in a Changing Parcel Landscape
November 20, 2024

In the latest episode of On Time in Full, host Gabrielle Bejarano welcomes Satyen Pathak, a Senior Account Executive at Designed Conveyor Systems (DCS), to discuss trends shaping the parcel market and strategies for companies to remain competitive. With over 20 years of industry experience, Pathak shares his insights into the evolving needs within supply…

Read More
blue collar
Building Efficient and Engaged Blue-Collar Workforces Begins with Leadership Rooted in Personal Development
November 20, 2024

According to a study by Deloitte and The Manufacturing Institute, over 2.1 million manufacturing jobs could remain unfilled by 2030 due to a lack of skilled talent. This workforce shortage reveals a critical gap in leadership within blue-collar industries. Without strong leadership to develop teams and foster growth, businesses face inefficiencies, low morale, and…

Read More