Workers and Employers Wield Different Tools to Win the Labor Shortage

 

Even though recent reports from the Bureau of Labor Statistics point to rising rates in workers going back to their jobs, influenced in part by the end of COVID unemployment benefits, payroll tallies still don’t come close to before March 2020 and prior; 5.3 million short, to be precise. This general strike, in everything but name, has changed the dynamic between employees and employers. Companies respond to a labor shortage with strategies for incentivizing new workers and filling the gaps with cutting edge technology, while workers look at job market lacking quality wages and benefits and demand change through withheld labor.

Part of how companies are responding is by weighing whether these positions need to be filled at all, turning to AI and machine learning as a potential solution to reduce the scope of required labor. This strategy may work in some industries, but in Big Tech for example, where positions are increasingly demanding high levels of problem-solving, AI may only go so far to alleviate the situation.

And once again, the world asks: is this a sign that positions will be permanently eliminated from the economy? And if so, what are the long-term ramifications? Will this change how workers wield their power in the workplace, especially in unionizing efforts? To get more insights, we spoke with Scott Hirsch, CTO of Talent MarketPlace, an algorithmically-enhanced recruitment platform for employers and workers. Here’s where he saw AI, labor shortages, and Big Tech intersecting.

Follow us on social media for the latest updates in B2B!

Image

Latest

telecom
Predictive Networks: How Baron Weather and GIS are Strengthening Telecom Operations
February 12, 2026

Severe weather is no longer an occasional disruption for telecom providers—it’s becoming part of the operating environment. During Hurricane Ida in 2021, the Federal Communications Commission reported that nearly 1,000 cell sites across Louisiana and Mississippi went offline. In 2024, Hurricane Milton left more than 12% of cell sites in impacted areas of Florida…

Read More
The DAISY Foundation: Impacting Nurse Careers Through Recognition
The DAISY Foundation: Impacting Nurse Careers Through Recognition
February 12, 2026

Recognition is often described as a “nice to have” in healthcare, but on this episode of Care Anywhere, it’s framed as something far more essential. Host Lea Sims sits down with Deb Zimmermann, DNP, RN, NEA-BC, FAAN, Chief Executive Officer of The DAISY Foundation, and Bonnie Barnes, FAAN, co-founder of the organization, to explore…

Read More
Revpar Media
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling
February 11, 2026

Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…

Read More
spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More