Workers and Employers Wield Different Tools to Win the Labor Shortage

 

Even though recent reports from the Bureau of Labor Statistics point to rising rates in workers going back to their jobs, influenced in part by the end of COVID unemployment benefits, payroll tallies still don’t come close to before March 2020 and prior; 5.3 million short, to be precise. This general strike, in everything but name, has changed the dynamic between employees and employers. Companies respond to a labor shortage with strategies for incentivizing new workers and filling the gaps with cutting edge technology, while workers look at job market lacking quality wages and benefits and demand change through withheld labor.

Part of how companies are responding is by weighing whether these positions need to be filled at all, turning to AI and machine learning as a potential solution to reduce the scope of required labor. This strategy may work in some industries, but in Big Tech for example, where positions are increasingly demanding high levels of problem-solving, AI may only go so far to alleviate the situation.

And once again, the world asks: is this a sign that positions will be permanently eliminated from the economy? And if so, what are the long-term ramifications? Will this change how workers wield their power in the workplace, especially in unionizing efforts? To get more insights, we spoke with Scott Hirsch, CTO of Talent MarketPlace, an algorithmically-enhanced recruitment platform for employers and workers. Here’s where he saw AI, labor shortages, and Big Tech intersecting.

Follow us on social media for the latest updates in B2B!

Image

Latest

team
Why Treating Everyone the Same Is Hurting Your Team
January 28, 2026

For years, management best practices emphasized uniformity: standard processes, standardized expectations, and treating everyone the same in the name of fairness. But today’s workforce looks very different than it did in the late 1990s and early 2000s. With multi-generational teams, shifting attitudes toward work-life balance, and an increased focus on emotional intelligence, leaders are…

Read More
giving back
Corporate Heartbeat: The Win-Win of Giving Back
January 28, 2026

Corporate giving is increasingly viewed as part of local economic infrastructure—not discretionary generosity. In the U.S., 13.7% of households experienced food insecurity in 2024, impacting millions of working families and signaling stress within regional labor markets. As cost-of-living pressures persist and metro regions like North Texas continue to grow rapidly, business leaders are reassessing…

Read More
client
Crafted Journey How To: Setting Scope, Saving Sanity, and Protecting Long-Term Client Value
January 27, 2026

The independent workforce continues to grow, with professionals increasingly choosing solo and fractional paths over traditional employment. The U.S. Bureau of Labor Statistics reports that independent contractors now represent 11.9 million workers, or about 7.4% of total U.S. employment. Without the structural guardrails of traditional roles, independent professionals must define scope, success, and boundaries…

Read More
Culture of Safety
Beyond Drills: Building a Culture of Safety in Schools
January 27, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of Principals of Change, host Dr. Amy Grosso sits down with Jeff Bryant, Principal of Jefferson Middle School, and David Sally, Associate Principal of West Aurora High School, to explore how effective school safety goes far beyond drills and locked doors. Drawing on…

Read More