NBC News NOW Takes a Positive Approach to News

DC
Darren Campo
Dec 29, 2022
Learn more
Darren Campo NBC News NOW news positive news Thought Leadership

NBC News NOW is the newest addition to the news cycle. Have Americans grown tired of the negative & angry, 24/7 news cycle? NBC thinks so.

The NBC News NOW focus is not ‘click-bait’ sensational headlines; instead, it believes people need a news atmosphere designed not to leave them angry and divided. Unlike some competitive news outlet websites set up in a tabloid, sensationalized way to capitalize on the discourse, one visit to the NBC News NOW page and the differences are noticeable. The news layout is straightforward, and people can get the information they want without the alarm bells.

There’s no secret to NBC’s news approach; it’s by design. NBC News president Noah Oppenheim told Poynter in a January 2022 interview, “NBC News’ mission is to hold the middle ground and be objective and nonpartisan.”

This objective approach to news and journalism is music to the ears of Darren Campo, Adjunct Professor at NYU Stern School of Business.

Darren’s Thoughts

“It’s all about a pleasant environment, this is a great product that puts the viewer first and creates an upbeat environment that doesn’t drain the viewer like a lot of other news streams. Think of the relationship that NBC has in all of the areas that we call news, whether it’s with the Today Show, which covers pop culture, hard news on the nightly news politics with Meet the Press, breaking news on MSNBC, and Business News on CNBC. And all of this is being supported by local news operations in the affiliate news operations. The big lesson is that NBC News being ubiquitous in all forms of linear is able to bring the best of those resources to streaming. But I also think one of the big lessons is that NBC News now knows that although it’s in the news business, it’s also in the mood-raising business, not the anger and outrage-building business.

So it creates a very pleasantly consistent experience from both talent and editorial that works really well for the viewers and for revenues. It’s terrific because it creates a premium environment for advertisers and a news product.”

Article by James Kent

 

 

 

 

Follow us on social media for the latest updates in B2B!

Image

Latest

rogue marketing
Different Drives Results
February 20, 2025

Partnering with Rogue Marketing proved to be a game-changer for our dental practices. When we set out to refine our marketing strategy with a focus on patient growth and revenue generation, Rogue provided a fresh and unconventional approach. Unlike traditional marketing strategies that emphasize heavy spending on social media and paid advertising, Rogue helped…

Read More
early education in skilled trades
Early Education in Skilled Trades Opens Doors to Solving Workforce Shortages
February 20, 2025

The need for skilled trades professionals is growing rapidly, with workforce shortages becoming a critical concern across various industries. To bridge this gap, early education in skilled trades and strong partnerships are making these careers more accessible, starting with hands-on experiences in schools. Studies show that early education and direct involvement with trades can…

Read More
Translating Goals into Marketing Wins
February 20, 2025

The success of any B2B collaboration anchors upon understanding the other party’s goals. Without this crucial knowledge, campaigns risk becoming mere shots in the dark, wasting both time and resources on complex but directionless pursuits. Therefore, from the very first conversation, attention to these goals is an absolute necessity. Translating Business Terms into Marketing…

Read More
db tacky adhesive
GluDown® DB Tacky Adhesive: High-Yield Solution for Waterproofing Applications
February 20, 2025

GluDown® DB Tacky Adhesive is a high-yield, pressure-sensitive adhesive specifically formulated for bonding waterproofing materials such as drainage boards, peel-and-stick membranes, and concrete surfaces. Its formulation ensures an extended open time of approximately 30 minutes, allowing for flexibility during application. The adhesive becomes ready for bonding in about one minute, achieving a tacky state…

Read More
Related
What Super Bowl 59 Taught Us About UGC
Software & Technology
What Super Bowl 59 Taught Us About UGC
February 11, 2025
Eric Dickerson Turns His Toughest Career Moments into Lessons for the Next Generation of Players
Healthcare
Eric Dickerson Turns Career Struggles into Lessons for Young Players
January 25, 2025

In this exciting episode, Eric Dickerson, legendary NFL Running Back Hall of Famer speaks to Game Changers host Katie Steinberg about the recent publication of his memoir, Watch My Smoke, The Eric Dickerson Story. Dickerson played in the NFL for 11 seasons with the LA Rams, Indianapolis Colts, LA Raiders, and Atlanta Falcons. The…

Read More
When Sports Meets Business Strategies: How A Former NFL Player Became A Success In The World Of Business
Healthcare
When Sports Meets Business Strategies: How A Former NFL Player Became A Success In The World Of Business
January 20, 2025

Over the past decade, we’ve seen an increasing intersection of sports and business, with athletes moving beyond their sports roles into entrepreneurship, investing, brand-building, and business strategies. As the sports industry’s global value is projected to reach $623.6 billion by 2027, the question of how athletes transition into business becomes more pressing. Furthermore, with…

Read More