NBC News NOW Takes a Positive Approach to News

NBC News NOW is the newest addition to the news cycle. Have Americans grown tired of the negative & angry, 24/7 news cycle? NBC thinks so.

The NBC News NOW focus is not ‘click-bait’ sensational headlines; instead, it believes people need a news atmosphere designed not to leave them angry and divided. Unlike some competitive news outlet websites set up in a tabloid, sensationalized way to capitalize on the discourse, one visit to the NBC News NOW page and the differences are noticeable. The news layout is straightforward, and people can get the information they want without the alarm bells.

There’s no secret to NBC’s news approach; it’s by design. NBC News president Noah Oppenheim told Poynter in a January 2022 interview, “NBC News’ mission is to hold the middle ground and be objective and nonpartisan.”

This objective approach to news and journalism is music to the ears of Darren Campo, Adjunct Professor at NYU Stern School of Business.

Darren’s Thoughts

“It’s all about a pleasant environment, this is a great product that puts the viewer first and creates an upbeat environment that doesn’t drain the viewer like a lot of other news streams. Think of the relationship that NBC has in all of the areas that we call news, whether it’s with the Today Show, which covers pop culture, hard news on the nightly news politics with Meet the Press, breaking news on MSNBC, and Business News on CNBC. And all of this is being supported by local news operations in the affiliate news operations. The big lesson is that NBC News being ubiquitous in all forms of linear is able to bring the best of those resources to streaming. But I also think one of the big lessons is that NBC News now knows that although it’s in the news business, it’s also in the mood-raising business, not the anger and outrage-building business.

So it creates a very pleasantly consistent experience from both talent and editorial that works really well for the viewers and for revenues. It’s terrific because it creates a premium environment for advertisers and a news product.”

Article by James Kent

 

 

 

 

Follow us on social media for the latest updates in B2B!

Latest

Thoughts About Pro AV’s Path Forward in ’23
February 6, 2023

Can we take a second and acknowledge how impactful Gina Sansivero and Brandy Alvarado-Miranda are for our industry? … I had a chance to sit down with BOTH of them to break down some of the hottest trends from ISE this year, but also to dive deeper into the conversations and challenges that are […]

Read More
home intelligence
How Have Home Intelligence and Automated Shading Solutions Improved Home Energy Efficiency and Comfort?
February 6, 2023

On today’s episode of the Draper at Home podcast, host Michelle Dawn Mooney, speaks with Scotty Allen, the Chief Operating Officer of Josh.ai, Maryellen Oswald, Custom Integration & Partnerships Channel Manager, Somfy USA, and Tyson McDonald, Director of Business Development, Motorized Solar Solutions for Draper, Inc., to talk about how the effect of home intelligence […]

Read More
How Royal Caribbean is Elevating Entertainment At-Sea
February 6, 2023

— Live stage productions and musicians play a crucial role in making the experience of a Royal Caribbean cruise truly unforgettable. Behind the scenes, there’s a whole team of professionals dedicated to bringing top-notch entertainment to the passengers. The process starts with a creative team that conceptualizes the shows, selecting songs and choreography to […]

Read More