NBC News NOW Takes a Positive Approach to News

DC
Darren Campo
Dec 29, 2022
Learn more
Darren Campo NBC News NOW news positive news Thought Leadership
Share this post

NBC News NOW is the newest addition to the news cycle. Have Americans grown tired of the negative & angry, 24/7 news cycle? NBC thinks so.

The NBC News NOW focus is not ‘click-bait’ sensational headlines; instead, it believes people need a news atmosphere designed not to leave them angry and divided. Unlike some competitive news outlet websites set up in a tabloid, sensationalized way to capitalize on the discourse, one visit to the NBC News NOW page and the differences are noticeable. The news layout is straightforward, and people can get the information they want without the alarm bells.

There’s no secret to NBC’s news approach; it’s by design. NBC News president Noah Oppenheim told Poynter in a January 2022 interview, “NBC News’ mission is to hold the middle ground and be objective and nonpartisan.”

This objective approach to news and journalism is music to the ears of Darren Campo, Adjunct Professor at NYU Stern School of Business.

Darren’s Thoughts

“It’s all about a pleasant environment, this is a great product that puts the viewer first and creates an upbeat environment that doesn’t drain the viewer like a lot of other news streams. Think of the relationship that NBC has in all of the areas that we call news, whether it’s with the Today Show, which covers pop culture, hard news on the nightly news politics with Meet the Press, breaking news on MSNBC, and Business News on CNBC. And all of this is being supported by local news operations in the affiliate news operations. The big lesson is that NBC News being ubiquitous in all forms of linear is able to bring the best of those resources to streaming. But I also think one of the big lessons is that NBC News now knows that although it’s in the news business, it’s also in the mood-raising business, not the anger and outrage-building business.

So it creates a very pleasantly consistent experience from both talent and editorial that works really well for the viewers and for revenues. It’s terrific because it creates a premium environment for advertisers and a news product.”

Article by James Kent

 

 

 

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Digital marketing
From Team Building to Brand, Content and Traffic: The Secrets to Building a Successful Digital Marketing Agency
May 16, 2024

In an era where digital marketing is pivotal for business success, entrepreneurs face the daunting task of not just navigating this complex industry, but also building and sustaining a dynamic team. Matthew Cretzman, at the helm of Stormbreaker Digital, shares his five-year journey marked by trials, learning, and unexpected hurdles—a journey resonating with many…

Read More
AI accelerator development
AI Accelerator Development Is Going to be Driven By Its Compute Cost Savings
May 16, 2024

In an era where energy costs are skyrocketing and data privacy concerns are paramount, AI accelerators are emerging as a game-changing technology. This discussion, a clip from a full episode of MarketScale’s Experts Talk roundtable series, delves into the transformative potential of AI accelerators in enhancing on-device computing for AI workloads, offering significant cost…

Read More
emerging market
Leveraging Economic Shifts and Corporate Experience can Unlock New Opportunities in Emerging Markets
May 16, 2024

Identifying and capitalizing on emerging market opportunities is crucial for entrepreneurs and investors in today’s fast-paced global economy. With entrepreneurship in Latin America echoing the boom of Silicon Valley during the dot-com era, today’s episode dives into the dynamic growth and untapped opportunities in this vibrant region. Amidst this backdrop, what drives successful navigation…

Read More
AI Accelerators Have an Imperative to Help Solve for AI Computing Energy Efficiency
May 16, 2024

In the rapidly evolving landscape of AI computing, the focus has shifted towards addressing the energy and power usage challenges, particularly at the edge. This pressing issue mirrors the struggles faced by mobile device computing, where power consumption and battery life are critical concerns. The industry is now compelled to adapt its AI use…

Read More
Related
esports industry
Software & Technology
Youth Engagement Holds the Key to Building Lasting Brand Loyalty in the Esports Industry
May 3, 2024
esports sponsorships
Healthcare
Brands are Shifting to Esports Sponsorships and Attracting New and Younger Audiences
April 30, 2024

Traditional advertising mediums are losing their grip on younger demographics, which is prompting a significant shift towards more interactive and engaging platforms like esports. In turn, esports sponsorships are where many brands are putting their energy towards. Brands are increasingly recognizing the potential of esports to capture the attention of a global, youthful audience…

Read More
student athletes training
Healthcare
The Anticipation of Record Heat Must be the Concern of Educational Institutions and the Safety of their Student Athletes
April 17, 2024

Temperatures around the globe are continuing to set new records, and as a result, universities now face increasing challenges in ensuring the safety and performance of their student athletes. Scientists from the U.S. National Oceanic and Atmospheric Administration (NOAA) are warning that there is a 1 in 3 chance that 2024 could surpass 2023…

Read More