Behind the Screens with the Dallas Stars: The Star Away From the Ice

 

It takes an entire team of people to create the atmosphere that the Dallas Stars produce each night. Still, there is a face of the operation, and that is Celena Rae.

The anthem singer and in-game host appears frequently during each event and is perhaps the busiest person in the organization on game day. After she puts the mic down following the national anthem, she picks it right back up again to host games at intermission and conduct several hits from the stands between whistles.

After 14 years with the Stars, nothing is too daunting for Rae at this point, including her 90-second race against the clock from the ice to the concourse during intermission. Even if it requires sprinting, it is all in the name of fun for the fans.

“We got one of the greatest compliments from our President, Jim Lites, one year,” Rae recalled. “He said no matter what is going on on the ice, our fans still have a good time.”

Singing is what brought Rae to the Stars back in 2004-05 when she had recently made a run to the semi-finals of the hit TV show American Idol. Now, she is still renowned for her vocal chords but has developed a relationship with fans because of her ability to create a fun atmosphere around the gags and games the team conducts between periods.

“Having Celena as an arena personality is great, because in the situation where we’re down three goals she can convey a positivity, a smiling face, some enthusiasm through an intermission game so we can keep some positivity up even in what may seem like an imminent loss,” Senior Manager of Game Presentation Jason Danby said.

Perhaps the most visible member of the Dallas Stars that does not lace up a pair of skates every night, Rae is still smiling and singing, no matter what happens on the ice around her, something not lost on the fans.

CATCH UP ON ALL OF THE EPISODES!

 

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

mobile gaming
From Flip Phones to Free-to-Play Empires: How Mobile Gaming Reshaped Business Models, Communities, and Esports
September 17, 2025

Mobile gaming has quietly become the largest segment of the global gaming industry, generating about $92 billion annually—more than both PC and console games. Yet for decades, many brands and agencies underestimated its reach, focusing instead on arena-filling esports tournaments or blockbuster console titles. With nearly everyone carrying a smartphone, however, mobile has become…

Read More
Revenue Cycle
Transformation Without Disruption: How Access Healthcare Is Rewiring the Revenue Cycle with Agentic AI
September 17, 2025

Hospitals are juggling shrinking margins and rising costs while denial volumes remain stubbornly high. In the revenue cycle alone, hundreds of billions are lost annually to preventable errors and inefficiencies—in fact, Access Healthcare CEO Shaji Ravi cites more than $250 billion wasted each year. Meanwhile, payers have accelerated their use of AI to adjudicate…

Read More
leading with intention
Making Meaning Out of Life’s Pause: Billie Whitehouse on Finding Strength, Setting Boundaries, and Leading With Intention
September 17, 2025

In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her…

Read More
Critical Care
Transforming the ICU Through Technology: Advances in Critical Care Telehealth Delivering Gold-Standard Care Anywhere
September 17, 2025

Critical care in the United States faces a mounting crisis. With a shortage of board-certified intensivists and younger, less experienced nurses filling ICUs, hospitals often struggle to provide timely, gold-standard care. Studies show that hospitals with board-certified intensivists in their ICUs see a 30% reduction in patient mortality, yet thousands of facilities still lack…

Read More