Elevating Your Image Through Lighting

 

Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects. 

Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped his career.

“The principals are more important than the tools,” said Johnson. He explained that understanding the fundamentals of lighting can lead to high quality productions even when budget limitations or remote locations can prevent the use of lighting equipment.

Brummett asked how the approach to lighting changed for different production types.  Johnson spoke about the approach to lighting interview or document setups and how production quality can be increased greatly with access to more and more lighting equipment.  When it comes to narrative, “it’s a constant problem solving situation,” Johnson said.  He spoke to the challenges that present themselves when working in different environments and the opportunity to make something truly unique and incredible.

The pair also dove into the change in lighting technology, especially the transition from tungsten lighting to LED. The colors, functionality, and efficiency of LED lighting have revolutionized the industry, but tungsten lighting still has its place. Synergizing past and present technology can create unique views.

Brummett and Johson wrapped up their discussion by talking about how to build a lighting kit on a shoestring budget and that utilizing nontraditional materials to create lighting that still looks professional. They also discussed how to leverage online resources from lighting professionals for self-education.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

marketers
Daily 12 Minute AI Habits for Marketers with Measurable Results
December 19, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Read More
sports
The Business of Sports Tourism: How Dallas Converts Sporting Events Into Long-Term Economic Growth
December 19, 2025

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

Read More
in-home senior care
Bridging the Gap Between Hospital Discharge and Daily Life: How In-Home Senior Care Improves Outcomes and Reduces Readmissions
December 19, 2025

As hospitals across the U.S. shorten length of stay and push more recovery into the home, families are increasingly left to manage complex care needs without formal training or support. Roughly one in five patients with chronic conditions like COPD or congestive heart failure is readmitted within 30 days—a cycle that costs the healthcare…

Read More
business
Why Passion Beats the Perfect Business Idea by Ben Maitland
December 18, 2025

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…

Read More