Elevating Your Image Through Lighting

 

Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects. 

Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped his career.

“The principals are more important than the tools,” said Johnson. He explained that understanding the fundamentals of lighting can lead to high quality productions even when budget limitations or remote locations can prevent the use of lighting equipment.

Brummett asked how the approach to lighting changed for different production types.  Johnson spoke about the approach to lighting interview or document setups and how production quality can be increased greatly with access to more and more lighting equipment.  When it comes to narrative, “it’s a constant problem solving situation,” Johnson said.  He spoke to the challenges that present themselves when working in different environments and the opportunity to make something truly unique and incredible.

The pair also dove into the change in lighting technology, especially the transition from tungsten lighting to LED. The colors, functionality, and efficiency of LED lighting have revolutionized the industry, but tungsten lighting still has its place. Synergizing past and present technology can create unique views.

Brummett and Johson wrapped up their discussion by talking about how to build a lighting kit on a shoestring budget and that utilizing nontraditional materials to create lighting that still looks professional. They also discussed how to leverage online resources from lighting professionals for self-education.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

hearing test
Convenient Online Hearing Test from HearUSA Enhances Your Hearing Health Journey
March 11, 2025

Struggling to hear conversations could be more prevalent than you think. As a leader in hearing care, HearUSA offers an easy solution that you can manage from the comfort of your home: the HearUSA Online Hearing Test. Experience the Simplicity This quick, free, and convenient online test is designed to examine your hearing in…

Read More
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends
Lessons from Gen Z: Why Marketers Need to Adapt to Current Digital Trends
March 7, 2025

On this episode of UGC for B2B, hosts Hunter Lopatin and Jamison Wheeler take over for a special Gen Z edition, breaking down why big brands struggle to embrace user-generated content (UGC) and how the next generation is reshaping the marketing landscape. As a former NCAA athlete and current B2B marketing professional, Jamison shares firsthand…

Read More
Stephanie Simon
Through the Storm with USMC Captain, Professional Boxer, and TrailBlazer, Stephanie Simon
March 7, 2025

Captain Stephanie Simon (USMC) is currently a professional boxer (2-0), a boxing instructor, and a Marine Corps reservist. She is the 2024 Olympic Trials Boxing Champion, 4x Elite National Boxing Champion, 3x National Collegiate Boxing Champion, and United States Marine Corps Boxing Hall of Famer. Stephanie Simon is originally from Atlanta, GA, grew up…

Read More
Lind
The DisruptED World of Manufacturing and Design at Lind with Anders Dellson
March 6, 2025

Electric surfboards are redefining water sports, merging high-performance engineering with artistry in product design. The industry, once niche, is now accelerating thanks to advancements in e-mobility and battery technology. With increasing consumer interest in high-end, sustainable recreational vehicles, companies like Lind are pushing the boundaries of what’s possible. In fact, Lind’s electric surfboards boast…

Read More