Elevating Your Image Through Lighting

 

Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects. 

Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped his career.

“The principals are more important than the tools,” said Johnson. He explained that understanding the fundamentals of lighting can lead to high quality productions even when budget limitations or remote locations can prevent the use of lighting equipment.

Brummett asked how the approach to lighting changed for different production types.  Johnson spoke about the approach to lighting interview or document setups and how production quality can be increased greatly with access to more and more lighting equipment.  When it comes to narrative, “it’s a constant problem solving situation,” Johnson said.  He spoke to the challenges that present themselves when working in different environments and the opportunity to make something truly unique and incredible.

The pair also dove into the change in lighting technology, especially the transition from tungsten lighting to LED. The colors, functionality, and efficiency of LED lighting have revolutionized the industry, but tungsten lighting still has its place. Synergizing past and present technology can create unique views.

Brummett and Johson wrapped up their discussion by talking about how to build a lighting kit on a shoestring budget and that utilizing nontraditional materials to create lighting that still looks professional. They also discussed how to leverage online resources from lighting professionals for self-education.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

career coaching
Work-Based Learning & Career Coaching with Strada Education: Closing the Gap Between Education and Opportunity
February 2, 2026

As higher education faces mounting pressure to demonstrate clear career outcomes, institutions are rethinking how learning connects to work and the role of career coaching in that process. Employers continue to report skills gaps, students are questioning the return on investment of a degree, and states are demanding stronger alignment between postsecondary education and…

Read More
cities
Craftsmanship and the Soul of Cities with Top Real Estate Developer Mike Ablon
February 2, 2026

More than half the world already lives in cities—and the UN projects that share will rise to 68% by 2050, adding roughly 2.5 billion more people to urban areas. At the same time, the “experience economy” has reshaped what people value in places: not just what a city has, but how it feels to…

Read More
client engagement
When Client Engagement Becomes True Partnership
February 1, 2026

CG Infinity’s Salesforce Practice is built on deep, day-to-day engagement with the organizations it serves. Rather than operating as an external vendor, the team embeds itself with clients—working closely, consistently, and collaboratively—so decisions are informed by real context, trust, and shared accountability. This approach ensures Salesforce solutions are shaped not just by requirements, but…

Read More
cross-functional teams
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span cross-functional teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More