Elevating Your Image Through Lighting

 

Josh Brummett, MarketScale Senior Director of Video Production, hosted Duncan Johnson to discuss how to become a master of lighting. Johnson is an experienced filmmaker with a well rounded background of photography, film, and video projects. 

Johnson spoke to his background in the industry and his introduction to lighting and how it has shaped his career.

“The principals are more important than the tools,” said Johnson. He explained that understanding the fundamentals of lighting can lead to high quality productions even when budget limitations or remote locations can prevent the use of lighting equipment.

Brummett asked how the approach to lighting changed for different production types.  Johnson spoke about the approach to lighting interview or document setups and how production quality can be increased greatly with access to more and more lighting equipment.  When it comes to narrative, “it’s a constant problem solving situation,” Johnson said.  He spoke to the challenges that present themselves when working in different environments and the opportunity to make something truly unique and incredible.

The pair also dove into the change in lighting technology, especially the transition from tungsten lighting to LED. The colors, functionality, and efficiency of LED lighting have revolutionized the industry, but tungsten lighting still has its place. Synergizing past and present technology can create unique views.

Brummett and Johson wrapped up their discussion by talking about how to build a lighting kit on a shoestring budget and that utilizing nontraditional materials to create lighting that still looks professional. They also discussed how to leverage online resources from lighting professionals for self-education.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

safer HVAC chemicals
From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption
May 26, 2026

The trades have always demanded grit, but grit alone doesn’t build a strong workforce. People need structure, clear expectations, and a sense that their work is taking them somewhere. That’s especially true in HVAC and mechanical services, where employers are trying to hire, retain, and develop talent in a labor market that feels tighter and…

Read More
courage
Creative Confidence and Moral Courage: The Leadership Traits Business Schools Should Be Betting On
May 25, 2026

What students need from higher education is becoming harder to pin down than it once was. As higher education faces mounting pressure—from student disengagement to the rapid rise of artificial intelligence—institutions are being forced to rethink not just what students learn, but who they become. New research and industry signals suggest that technical knowledge…

Read More
healthcare
From the C-Suite to the Classroom: A Healthcare Leader’s Bet on the Next Generation
May 25, 2026

Healthcare isn’t short on strategy right now—it’s short on people, access, and experienced leadership where it matters most. In Texas alone, more rural hospitals have closed than in any other state over the past decade, leaving entire communities with limited access to care. At the same time, many health systems are realizing they haven’t…

Read More
AI
The AI Health Score: Turning Hallucinations, Agents, and AI Risk Into Board-Ready Insight
May 24, 2026

As artificial intelligence moves deeper into enterprise operations, many organizations are discovering that the real challenge is not adoption, but control. Traditional software has always been predictable: the same input produces the same output, making it possible to audit systems at a fixed point in time. AI changes that equation. Jeff Carson, founder of…

Read More