Epic Games Gets Fortnite Fans to Fight Apple’s App Store: Business Casual
Apple’s products have been so well designed, the company has acquired over a billion users. With that captive audience, Apple keeps users from straying by creating a single point of sale–the app store. The cost of reaching Apple’s consumer base? A 30% commission. Powered by RedCircle Epic Games claims this is a monopoly that squelches…
This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.
Get featured
Want to get featured in MarketScale Retail?
Create a free MarketScale workspace and get your company's expertise featured across our Retail coverage. No credit card, no demo required.
Apple’s products have been so well designed, the company has acquired over a billion users. With that captive audience, Apple keeps users from straying by creating a single point of sale–the app store. The cost of reaching Apple’s consumer base? A 30% commission.
Powered by RedCircle
Epic Games claims this is a monopoly that squelches healthy competition, and the game developers have taken a series of theatrical actions to draw attention to the issue. Epic began by coding in an in-app payment system that sidestepped the app store commission, a direct breach of app store rules. After their popular game, Fortnite, was banned from the store, the company turned to its fan base with a video asking to align with their cause.
As Apple now faces a lawsuit from Epic Games, fans of the two massive companies may find themselves torn. Who is in the right to be making demands and setting the rules? Could the standoff between the two companies trickle down to benefit smaller developers and consumers, or is this all just a money grab? Daniel Litwin & Tyler Kern break it down and give their thoughts on this snippet from Business Casual.
Your experts belong here
Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.
