Epic Games Gets Fortnite Fans to Fight Apple’s App Store: Business Casual

Apple’s products have been so well designed, the company has acquired over a billion users. With that captive audience, Apple keeps users from straying by creating a single point of sale–the app store. The cost of reaching Apple’s consumer base? A 30% commission.

Powered by RedCircle

Epic Games claims this is a monopoly that squelches healthy competition, and the game developers have taken a series of theatrical actions to draw attention to the issue. Epic began by coding in an in-app payment system that sidestepped the app store commission, a direct breach of app store rules. After their popular game, Fortnite, was banned from the store, the company turned to its fan base with a video asking to align with their cause.

As Apple now faces a lawsuit from Epic Games, fans of the two massive companies may find themselves torn. Who is in the right to be making demands and setting the rules? Could the standoff between the two companies trickle down to benefit smaller developers and consumers, or is this all just a money grab? Daniel Litwin & Tyler Kern break it down and give their thoughts on this snippet from Business Casual.

Follow us on social media for the latest updates in B2B!

Image

Latest

data center infrastructure
AI Is Forcing a Rethink of Data Center Infrastructure at Every Level
December 29, 2025

The data center industry is being redefined by AI’s demand for faster, denser, and more scalable infrastructure. According to McKinsey, average rack power densities have more than doubled in just two years. It went from approximately 8 kW to 17 kW, and is expected to hit 30 kW by 2027. Global data center power demand is projected…

Read More
Emergency department
How Predictive AI Is Helping Hospitals Anticipate Admissions and Optimize Emergency Department Throughput
December 24, 2025

Emergency departments across the U.S. are under unprecedented strain, with overcrowding, staffing shortages, and inpatient bed constraints converging into a throughput crisis. The American Hospital Association reports that hospital capacity and workforce growth have lagged, intensifying delays from arrival to disposition. At the same time, advances in artificial intelligence are moving from experimental to operational—raising…

Read More
Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More