ESPN Podcasting Has a Record Year

 

From audioblogging in the 1980s to the first digital audio podcast of 2004, the powerhouse audio medium of podcasting has grown exponentially since its humble beginnings. As of 2020, there are 850,000 active podcasts and over 30 million episodes, with more than half of all US consumers above the age of 12 that listen to podcasts. This is staggering growth, considering there were just 500,000 active podcasts in February 2018—and ESPN is betting big on this progression continuing.

This past October, ESPN podcasts were downloaded more than 69.5 million times—a record month for the company. MarketScale Radio hosts Daniel Litwin and Tyler Kern dive headfirst into the niche shows and top talent that are driving ESPN’s listener numbers, the challenges of production during lockdown, the importance of content creation, the competition they face, and more.

  • ESPN podcasts broke records, downloading more than 96.5 million times in October.
  • The company leaned into personality-driven podcasts and flexible remote workflows to churn out content.
  • ESPN faces heavy competition in the space from Spotify, iHeartMedia, The Ringer, and Barstool.

Follow us on social media for the latest updates in B2B!

Image

Latest

AMAG Technology
AMAG Technology: Control, Reliability, and Customer-First Supply Chain Excellence
April 2, 2025

At AMAG Technology, being customer-obsessed goes beyond a mindset—it’s built into every part of the operation. One of the company’s greatest strengths lies in its ability to manufacture its own products, offering a level of supply chain control that few competitors can match. Allan Price, Head of Global Supply Chain at AMAG, emphasizes how this…

Read More
visitor management solution
Reinventing Visitor Management Solution with Symmetry GUEST
April 2, 2025

In an age where speed and security are paramount, the traditional paper logbook is becoming a relic of the past. AMAG Technology’s Symmetry Guest system offers a modern, digital solution that redefines the way organizations welcome and manage visitors. Gone are the days of long lines and confusion at the front desk—Symmetry Guest empowers hosts…

Read More
AMAG
Driven by Customers, Defined by Innovation: Inside AMAG’s Customer-Obsessed Approach
April 2, 2025

AMAG Technology continues to strengthen its customer-obsessed culture by actively listening to both internal and external voices. As shared by Kyle Gordon, Executive Vice President of Global Sales, Marketing, & Commercial Excellence, the company is focused on improving processes, responding with speed, and driving innovation—while honoring its legacy and delivering unique value within the industry.

Read More
biotech
Biotech Moves Smarter: IDDI Powers Data-Driven Drug Innovation
April 2, 2025

As biotech innovation accelerates, small and mid-size pharmaceutical companies are becoming key players in bringing new treatments to market. Yet many of these organizations face steep challenges when navigating clinical trial design, regulatory approval, and data integrity. According to a McKinsey Global Institute report, industries like biotech could help generate up to $50 trillion…

Read More