NBC News NOW Takes a Positive Approach to News

DC
Darren Campo
Dec 29, 2022
Learn more
Darren Campo NBC News NOW news positive news Thought Leadership

NBC News NOW is the newest addition to the news cycle. Have Americans grown tired of the negative & angry, 24/7 news cycle? NBC thinks so.

The NBC News NOW focus is not ‘click-bait’ sensational headlines; instead, it believes people need a news atmosphere designed not to leave them angry and divided. Unlike some competitive news outlet websites set up in a tabloid, sensationalized way to capitalize on the discourse, one visit to the NBC News NOW page and the differences are noticeable. The news layout is straightforward, and people can get the information they want without the alarm bells.

There’s no secret to NBC’s news approach; it’s by design. NBC News president Noah Oppenheim told Poynter in a January 2022 interview, “NBC News’ mission is to hold the middle ground and be objective and nonpartisan.”

This objective approach to news and journalism is music to the ears of Darren Campo, Adjunct Professor at NYU Stern School of Business.

Darren’s Thoughts

“It’s all about a pleasant environment, this is a great product that puts the viewer first and creates an upbeat environment that doesn’t drain the viewer like a lot of other news streams. Think of the relationship that NBC has in all of the areas that we call news, whether it’s with the Today Show, which covers pop culture, hard news on the nightly news politics with Meet the Press, breaking news on MSNBC, and Business News on CNBC. And all of this is being supported by local news operations in the affiliate news operations. The big lesson is that NBC News being ubiquitous in all forms of linear is able to bring the best of those resources to streaming. But I also think one of the big lessons is that NBC News now knows that although it’s in the news business, it’s also in the mood-raising business, not the anger and outrage-building business.

So it creates a very pleasantly consistent experience from both talent and editorial that works really well for the viewers and for revenues. It’s terrific because it creates a premium environment for advertisers and a news product.”

Article by James Kent

 

 

 

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More
Detroit's workforce
Powering Up Detroit’s Workforce: How Per Scholas Is Connecting Local Talent to Tech and Energy Careers
November 18, 2025

Detroit is undergoing a once-in-a-generation transformation—one driven by innovation, community leadership, and an urgent demand for a new kind of workforce. As energy and tech sectors accelerate, organizations and employers are racing to prepare Detroit’s workforce for jobs that didn’t exist a decade ago. Workforce researchers note that tech-enabled roles across industries are growing…

Read More
robot
Robots, Revenue, and the Race for the Future: Intelligent Automation Is Powering the Next Wave of Growth
November 18, 2025

It’s hard to ignore just how quickly the world around us is changing. Packages arrive faster than ever, store shelves restock almost instantly, and behind the scenes, businesses are racing to keep up with expectations that seem to climb by the day. But as the workforce shrinks and pressure rises—including a projected shortage of…

Read More
healer
The Herban Alchemist’s Guide to Purpose, Energy, and Modern Leadership: How a Multi-Disciplinary Healer Helps High Achievers Rebuild Their Energy and Direction
November 18, 2025

As conversations about leadership and well-being continue to evolve, many high-achievers are confronting a familiar tension: they’re excelling publicly while quietly running on empty. Energy is both one of the most valuable—and most depleted—resources for many balancing ambition, impact, and personal purpose. At the same time, interest in holistic and integrative healing is surging, with…

Read More
Related
NBA
Software & Technology
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism
November 3, 2025
college football
Healthcare
Coaching Insights: Inside the Relentless Pressure and Changing Realities of Modern College Football
October 27, 2025

The college football carousel is spinning faster than ever—accelerated by the transfer portal, NIL, and playoff-or-bust expectations. In this environment, staff turnover isn’t just a headline; it’s a human story affecting assistants and families who don’t have eight-figure buyouts. As discussed in this episode, a widely cited estimate suggests a majority of portal entrants…

Read More
Sports Ownership
Healthcare
Alts Innovators: Gennaro Leo on Sports Ownership
October 20, 2025

Welcome to the second episode in our mini-series on the alternative asset market. Gennaro Leo is a sports executive and the co-founder of Austin Sports Ventures, a firm that partners with venture capital and private equity firms to invest in and operate assets across professional sports leagues, teams, and high-growth technology startups. In this…

Read More