Netflix Puts Trademark Boots on Space Force Name, Edging Out U.S. Military: Business Casual

Powered by RedCircle

While fans and critics may be clashing about the comedic success of the new Steve Carrell and Greg Daniels Space Force series that debuted on May 29th, Netflix is apparently winning the planetary battle against the U.S. military to trademark the show’s name. Starring Carrell as a decorated general tapped to lead a newly formed sixth branch of the US Armed Forces, Space Force is a 10-part thinly-veiled satire series of the Trump administration following the exploits of a motley crew trying to put “boots on the moon again” in an effort to ensure total space dominance.

Co-hosts Taylor Bagley, Tyler Kern, Daniel Litwin take on this somewhat farcical situation in this segment of MarketScale’s Business Casual. Reportedly, Netflix filed for trademark applications for the Space Force name as early as January 2019, including filings in Australia, Mexico and parts of Europe, while the U.S. Air Force has only a pending application in the U.S. for an “intent to use”. Further, in a drolly similar intergalactic trademark situation, in January of this year, the U.S. Space Force appeared to have boldly gone where only Star Trek had gone before when they unveiled their logo which many likened several of its design elements to the “Star Trek Starfleet Command insignia”.

Litwin, Kern, and Bagley discuss how Netflix’s trademark of the Space Force name could be problematic particularly as it pertains to the sale of memorabilia, apparel, or other items featuring the term “Space Force”, the government’s laxity when it comes to registering military asset trademarks, and other military-based trademark conflicts with companies like Paramount and Disney.

Keeping you informed of the newest trends and the hottest topics in B2B, tune into the Business Casual podcast each Wednesday and Friday. And for the latest thought leadership, news and event coverage across B2B, be sure to subscribe to our MarketScale Radio channel on either Spotify or Apple Podcasts where you can find all of our Business Casual, Ratify and other contributor shows; or go to Marketscale.com/Industries to view all of our live video and classic article content.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

workforce
How McDonald’s and Skilltrade Are Transforming Workforce Education for America’s Frontline Employees
October 9, 2025

Work is changing fast. Automation and artificial intelligence aren’t just reshaping how we work—they’re redefining who gets access to opportunity in the first place. With frontline workers making up a significant share of the American workforce—and one in eight Americans having worked at McDonald’s—the discussion about education, skills, and upward mobility feels more urgent than…

Read More
Career
How to Build a Purpose-Driven Career in the Age of AI and Acceleration
October 9, 2025

In a world reshaped by AI, global connectivity, and relentless technological advancement, the pace of disruption has never been greater. Careers are being reinvented as industries transform, and individuals everywhere are being challenged to find meaning, adaptability, and creativity in their professional paths. According to Deloitte’s 2024 Gen Z and Millennial Survey, 86% of…

Read More
youth
Fashion, Identity, and Digital Life Collide: Why Brands Must Listen, Collaborate, and Co-Create With the Next Generation of Youth
October 8, 2025

As the lines blur between fashion, identity, and digital life, brands are racing to understand how today’s youth are reshaping culture and commerce. Pacsun’s new Youth Report 2025, produced in partnership with GlobalData, offers one of the most detailed portraits yet of Gen Z and Gen Alpha—two generations united by self-expression but divided by…

Read More
talent
Grow Your Own Talent: How McDonald’s and Skilltrade Are Building a Culture of Lifelong Learning
October 7, 2025

The world of work is changing faster than ever. Automation is reshaping jobs, new technologies are rewriting what “qualified” means, and a new generation of workers is redefining what they expect from employers. From fast food to healthcare, companies are realizing they can’t just hire talent — they have to build it. They’re starting to…

Read More