A Peak at Six Flags’ Reopening Approach Mid-Pandemic: Business Casual

 

Six Flags Frontier City announces planned reopening for June 5th with restrictions in place to keep guests and employees safe.

As businesses continue to reopen across the country, children and adrenaline junkies alike have been eagerly anticipating the reopening of the gates at their favorite amusement parks. While Walt Disney World isn’t slated for reopening until mid-July, others like Universal Orlando Resort and Sea World Orlando are scheduled for early June, including Six Flags Frontier City in Oklahoma. Synonymous with family fun and thrills for all ages, the Six Flags Entertainment Corporation is the world’s largest regional theme park company and the largest operator of waterparks in North America. As the first Six Flags theme park to reopen, Frontier City will provide a preview of what coronavirus-era theme parks will look like and possibly serve as a guideline for the reopening of the company’s other parks as we ride what we all hope is the downward curve of the COVID-19 pandemic.

However, as guests excitedly await and plan for Six Flags’ reopening in Oklahoma, there is certainly cause for concern. This past Memorial Day weekend, unmasked crowds carelessly packed into a pool at Lake of the Ozarks State Park in Missouri. Considered reckless behavior that endangered countless people, following footage showing people blatantly ignoring social distancing measures as they celebrated the holiday, the St. Louis County Public Health Department released a travel advisory on Monday asking that those who engaged in the festivities self-quarantine for 14 days or until they receive a negative COVID-19 test result.

With this in mind and Six Flags Frontier City scheduled to open in just mere days—June 5th—on this episode of Business Casual, hosts Daniel Litwin and Tyler Kern discuss the restrictions Six Flags has in place to ensure the safety of visitors and employees both and avoid situations like the one in Missouri. Some of the restrictions Six Flags has announced to minimize proximity exposure include reservations that must be made on line (no tickets sold at the gate), guests over the age of 2 must either bring a mask or buy one as they enter and wear it throughout their visit, thermal imaging screening for temperature checks, and capacity limitations to keep crowds at a minimum and social distancing at a maximum while standing in lines and riding rides. Kern and Litwin break down how the measures will be enforced, the technology involved (online reservation system that manages attendance, line queuing, ride pre-booking, VIP passes, etc.), and how the restrictions will play out long term.

Bringing thought leadership to your day and coming to you each Wednesday and Friday, MarketScale’s Business Casual keeps you current with the hottest topics and newest trends shaping business today. And for the latest thought leadership, news and event coverage across the attraction industry and other sectors, be sure to check out our industry pages.

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