Sports Professor Discusses How Franchises Will Open New Revenue Opportunities

 

From game highlights and player highlights to behind-the-scenes footage, social media users are actively following sports teams on TikTok. According to Morning Consult data, 46% of self-identified TikTok users said they “often” or “sometimes” use social media to stay updated with game highlights. In comparison, 42% said they use it for player highlights. Meanwhile, 43% of TikTokers said they use social media at least sometimes for sports news, and about 3 in 10 (31%) users watch behind-the-scenes content via social media.

Patrick Rishe, Director of Sports Business, Washington University, focuses on the success of Formula 1 racing and its growth and following on social media. According to Gadgets Africa, a luckily-timed series on Netflix, Drive to Survive, gained popularity during the lockdown. The industry saw significant growth in following from YouTube to TikTok. F1 is building an audience with content and reaching younger audiences. Rishe believes we’ll start “seeing trends in other sports. Use[ing] media to connect with younger fans.”

F1’s success is its variety of content. F1 is sharing stories on and off the track. “Formula 1 is very different than what’s happening with Nascar. Nascar is experiencing stagnation,” noted Rishe. Leveraging social media to build audience growth means embracing an all-encompassing content strategy. By adopting the F1 content strategy, other teams could experience the same growth.

Thanks to social media, fans enjoy access to the sport from social media. “Everyone is their own media outlet,” said host Katie Steinberg. However, professionals have to toe the line between access, posting responsibly, and honing their craft. Rishe said it’s a good thing and requires discipline and control.”

Rishe and Steinberg’s conversation continues to explore other sports trends like alternative revenue streams and sports labor. The two discuss betting and the new technology that identifies issues with gambling. Their conversation also turns to minimum wage pay for 60% of professional sports players and how union movements may impact sports labor.

More Stories Like This:

Creating the Expectations for an eSports Stadium

How a Motion Analytics Company is Applying AI to Improve Your Putting in Golf

Follow us on social media for the latest updates in B2B!

Image

Latest

Exploring Desktop Virtualization for Education and BFSI Sectors
Exploring Desktop Virtualization for Education and BFSI Sectors
November 14, 2024

The education and BFSI sectors in India are embracing desktop virtualization to modernize their operations and reduce costs. In the latest episode of The Edge & Beyond podcast, Michelle Dawn Mooney hosts a discussion with key figures from Intel and INP, focusing on how their partnership is reshaping computing for these sectors through the Intelligent…

Read More
trusted adults
The Role of Trusted Adults in Student Resilience and Wellbeing
November 12, 2024

In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso speaks with Melissa Kree about fostering resilience in students. Kree shares insights from her role in student mental health and school safety. The discussion emphasizes the role of trusted adults in supporting students, exploring how resilience involves ongoing support from…

Read More
Exceptional Customer Service in Healthcare is the Cornerstone of Building Patient Trust
November 12, 2024

The significance of excellent customer service in every corner and industry cannot be overstated. This notion is especially crucial in healthcare, where patient experiences often influence their recovery and overall well-being. The topic of customer service in the medical field is always a priority in healthcare because providers strive to enhance patient satisfaction and…

Read More
eVTOL certification
Safran’s AI, Telemetry, and Data Precision Pave the Way for eVTOL Certification
November 11, 2024

The electric vertical takeoff and landing (eVTOL) industry is set to transform urban transportation by addressing congestion and promoting sustainable travel options. Experts predict the global eVTOL market will surge to $39 billion by 2033, with a compound annual growth rate (CAGR) of 36.8% over the next decade. This rapid expansion is fueled by…

Read More