Using AI to Never Miss a Minute

When lifelong Detroit Red Wings fan Zack Klima missed seeing a game-winning goal due to waiting in a long line, he knew enough was enough. Spurred to action, Klima founded and is now CEO of company WaitTime, a state of the art artificial intelligence platform using real-time and historical data to analyze crowd diagnostics. Klima sits down with Game Changers host Katie Steinberg to discuss WaitTime’s performance, success, and process.

After meeting a few key investors and entrepreneurs, Klima was able to take the chance of a lifetime and develop WaitTime. When investments came through, others noticed, “…it kind of put WaitTime and the idea of WaitTime on the radar that, okay, this is something to actually look at,” said Klima.

Instead of raising money conventionally, Klima found private investors to keep the company in-house, Klima noted, “Everyone has a swim lane…to achieve the goal that we’re all working for.”

How does WaitTime work? In the past, failed companies used beacons and bluetooth and even walkie-talkies to navigate the stadium and movement of people. Klima knew that WaitTime would need to take a different approach. Using cameras programmed with specific algorithms, Klima said, “We have four algorithms that track, individually, the movement analysis of everyone in real-times. So we look at speed of movement…direction of movement…and we do all this tracking…24 times per second.”

This patented technology enables the team to pass along real-time data and expose deficiencies in any operation, allowing more efficient productivity to move in.

When scaling, Klima said, “If you truly want to scale, you have to be with scaleable entities like Cisco, Intel, Microsoft…” and provide value to the companies through true integration, “Now we are at a point where Cisco…is now becoming our sales force globally,” explained Klima.

As for what the future holds, Klima is excited to continue growing partnerships and expand on the uses of this patented technology – and never miss a game-winning shot again.

More Stories Like This:

Creating the Expectations for an eSports Stadium

How a Motion Analytics Company is Applying AI to Improve Your Putting in Golf

Follow us on social media for the latest updates in B2B!

Image

Latest

human-centered
How Human-Centered Design Led to a Startup Accelerator for Education: A Conversation with Transcend Network’s Co-founder Michael Narea
June 20, 2025

The convergence of human-centered design and education innovation is reshaping how edtech ventures emerge and scale. As AI enables hyper-efficiency and bootstrapped entrepreneurship becomes more viable, the real differentiator is empathy—founders who listen deeply to users before building solutions. A McKinsey study of 300 public companies found that design-led organizations significantly outperformed their peers, with…

Read More
care navigation
AI-Powered Care Navigation Reduces Healthcare Spend and Improves Patient Access
June 20, 2025

The U.S. healthcare system is strained by rising costs, uneven quality, and fragmented care navigation. Employers are bearing the brunt, spending more without always securing better care for their teams. According to the RAND Corporation, one effective strategy is to “change their network and benefit designs to encourage patients to use lower‑priced, higher‑value providers…

Read More
edge computing
Building the Wireless Future: Low-Power IoT, Edge Computing, and the End of the Gs
June 19, 2025

As the global race to 6G heats up, telecom providers, governments, and tech companies are investing billions to advance the next generation of hyperconnected infrastructure. European operators urge regulators to release more spectrum to stay competitive, while U.S. programs like the USDA’s ReConnect have funneled over $1 billion into rural fiber backhaul. Meanwhile, companies like…

Read More
healthcare operations
Healthcare Operations Improve with AI That Unites Data, Automation, and Ethics
June 18, 2025

Generative AI has captured the public imagination, but its most transformative use cases may lie far from flashy consumer tools. In healthcare operations, where complexity, inefficiency, and fragmentation remain persistent challenges, AI is now driving measurable improvements. Research suggests AI-enabled healthcare systems could cut administrative costs by up to $360 billion in the U.S. alone….

Read More