Will the NFL’s Digital-only Ticketing Strategy Backfire?


With the 2019 NFL Season kicking off this weekend, fans will be lined up around the country to catch their local team in action for the first time in months.

For now though, they may be in line a little longer than they are accustomed to.

Organizations like the Chicago Bears have mandated that fans use mobile tickets to enter their venue this season. Attendees will need to access their tickets through a smartphone in order to enter the stadium.

The move is an effort to combat fraudulent ticket sales and ultimately speed up gate lines, but the shift has come with some growing pains.

CBS Chicago reports that the Bears will offer three WiFi hotspot tents outside Soldier Field in order to aid ticketholders who have questions or issues with the new format.

With digital tickets comes new insights as well. Teams should be able to better track the flow of people over time, and which gates are busier at specific times. This should help the gameday experience in the long run.

Tune in to Business Casual, MarketScale’s live radio broadcast, every Wednesday and Friday at 8 a.m. CST.

Follow us on social media for the latest updates in B2B!


mastering AV sales strategies
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
December 8, 2023

Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]

Read More
cybersecurity in healthcare
Cybersecurity in Healthcare: Addressing the Growing Threat
December 8, 2023

To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]

Read More
effective debt management
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
December 8, 2023

Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]

Read More