Krow Knows Sports
The recent resurrection of the Pac-12—reborn with new members and a possible rebrand—raises critical questions about what keeps a brand relevant in the face of disruption. According to Yahoo Sports, the rebuilt conference has signed a five-year media deal with CBS despite fielding just two original members, underscoring how legacy names must evolve to maintain…
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Krow Knows
Legendary Sports Agent Leigh Steinberg Reveals How Purpose, Trust, and Legacy Redefine Athlete Representation
Amid growing public scrutiny of sports agents and questions around athlete empowerment, few voices carry the weight of lived example like Leigh Steinberg. Known as the inspiration behind Jerry Maguire, Steinberg has redefined what it means to represent athletes with integrity, purpose, and impact. At a time when college athletes are navigating NIL deals…
Articles Sports and Entertainment
From Metal Cubbies to Smart Lockers: The Rise of Luxury Athlete Spaces
Across college and professional sports, a new kind of competition is unfolding—one not fought on the field but in the locker rooms. As schools and teams battle for recruits, retain talent, and elevate their brand, investments in next-level athletic facilities have reached unprecedented levels. In fact, some Division I programs are now allocating millions…
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Krow Knows: How Fair Are the College Football Playoff Rankings?
The college football playoff rankings generate intense debate as the sport undergoes significant shifts due to conference realignments, NIL deals, and transfer portal dynamics. The dominance of the SEC and Big Ten raises questions about fairness, while committee inconsistencies frustrate fans and analysts. For instance, four of the top five ranked teams hail from…
Business Services
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…
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Keith Elias: Pro Sports Retirement Doesn’t Have to Be a Fumble. NFL’s Support Systems Ease Transition to Next Chapter
The spotlight is shifting, we’re not just cheering on professional athletes during their prime, but also wondering what happens when the final whistle blows as they move from the peaks of their careers into the next chapter of their lives. The conversation turns to the challenges they face outside the sporting arena and the…
Articles Business Services
Navigating the Evolution of Stadium Experiences with Zack Klima
In the rapidly evolving world of entertainment venues, the transition from the basic amenities of the past to the high-tech, immersive stadium experiences of today marks a significant shift in how fans engage with live events. This transformation, driven by advancements in technology and changing consumer expectations, is reshaping the landscape of stadiums and…
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Workforce Success and Innovation-Driven Growth with President Keith of Goldey-Beacom College
As higher education institutions face declining enrollments and increasing pressure from employers for skills-based learning, small colleges are rethinking their missions. A whopping 70% of U.S. employers say they struggle to find workers with the right skills, and credential-based programs are gaining traction as a solution. At the intersection of tradition and transformation, Goldey-Beacom College…
Transforming Healthcare Workforce Development: Sustainable Solutions Through Early Engagement, Access, and Leadership
Healthcare systems continue to face intense workforce challenges, with nursing at the center of concern. According to the U.S. Bureau of Labor Statistics, employment of registered nurses is expected to grow 5% between 2024 and 2034—faster than the average growth across all jobs in the U.S. economy. While this growth reflects rising demand for…
Consumer Brand Growth Formula: Value Proposition, Platform Strategy, and Wellness Integration
Building consumer brands today requires more than clever marketing; it demands brand trust. Consumers want proof that products work, delivered at prices that feel accessible. That shift has raised the bar for founders, especially as 86% of consumers say authenticity influences which brands they support—with Gen Z placing even greater emphasis on it. Credibility…
The Key to Career Equity? Boundaries, Balance, and Knowing Your Strengths
Career paths aren’t always linear. Many professionals find themselves navigating shifts between industries and roles, discovering that success often comes down to setting boundaries, balancing responsibilities, and leaning on core strengths. So, what does it look like to build professional equity not by chasing titles, but by leaning into what you do best? How…
