Articles by tag: AdTech
Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to watch content, the CEO teased that, due to losses in subscribers and plateauing revenue streams, Netflix would consider a cheaper advertising tier. “As […]
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Retail
The Future of Retail, Gaming and Entertainment
When looking at the future of retail, gaming and entertainment, there is a significant opportunity for these industries to evolve, grow and leverage emerging technologies. On this episode of To the Edge and Beyond, Cheol Kim, General Manager of Intel IOT Retail, Gaming and Entertainment offers a look ahead. In the realm of retail, […]
Business Services
The Death of the Third Party Cookie Creates A New Balancing Act
As users continue to demand greater privacy (transparency, choice/control over how their data is used, etc), it’s been clear for some time that the web ecosystem must evolve to meet these ever-increasing demands. In 2019, Google announced an initiative called Privacy Sandbox, a secure environment for personalization that also protects user privacy. This approach […]
Software & Technology
The Bleak Future of Third-Party Cookies in AdTech
On this MarketScale podcast, Voice of B2B was joined by PrograMetrix Co-Founder and Managing Director Phil Parrish, an AdTech veteran, to discuss a hot topic in the space – the potentially bleak future of third-party cookies in the face of emerging technologies. Essentially, third-party cookies are those created by domains other than the one […]
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The Future of Security: Discovering the Next Generation of Security Solutions at ISC West
The recently concluded International Security Conference & Exposition West 2024 (ISC West) proved to be an indispensable platform for discovering the next generation of security solutions, providing attendees with invaluable insights into the future of the industry. At a recent episode of MarketScale’s roundtable show Experts Talk, Cathal Walsh, Vice President and Chief Security […]
Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]
Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]
From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of […]