Articles by tag: Arlington
The idea for an Esports Stadium came a few years ago, when the City of Arlington, Texas, commissioned a study to examine the popularity of esports. “What we found is this industry is exploding,” said Deputy City Manager Of Arlington Jim Parajon. The 100,000 square foot facility is the largest of its kind in North […]
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North Texas Facilities Expo 2019: What to Watch For
The North Texas Facilities Expo is held at the esports Stadium Arlington & Expo Center on Sept. 25 & 26, 2019. MarketScale will be at the event and have a few recommendations for things to watch for at the show. 1. The Story of a Green Building (Wednesday, Sept. 25 2:10 p.m. – 2:40 p.m.) […]
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How Pro AV Pushed the Ball Downfield at the LG Tech Tour
Digital signage and AV applications are often a powerful customer-facing technology. However, at the LG Tech Tour at AT&T Stadium in Arlington, Texas on July 24, AV professionals discussed how their own tools can power internal business operations as well. The event brought together a dozen LG content, hardware and software partners in total. Presenters […]
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Cybersecurity in an IT-First World: Vigilance & Risk Mitigation with Ex-CIA Chief Christopher Burgess
With digital transformation occurring at breakneck speed, cybersecurity has become a critical concern for first-world IT environments. The shift towards IT-first technology has brought about new challenges in protecting sensitive data and ensuring enterprise security. The stakes are high, with reports of data breaches becoming a daily occurrence, impacting organizations across various sectors. In […]
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]