Articles by tag: brand marketing
Why do consumers gravitate towards certain products? In an era of overwhelming consumer choices and sophisticated marketing techniques, businesses wishing to make a mark must understand the psychology behind consumers’ purchase decisions. The integration of neuroscience, psychology, and behavioral economics offers powerful tools to understand the subconscious influences on people’s shopping choices. How do […]
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Beyond Barbie: Brands with Nostalgia-Focused Marketing Partnerships Should Choose Synergy and Legacy Over Trend
Brands leveraging the power of nostalgia-focused marketing, sure picked the right partner in Mattel’s Barbie. The Barbie movie’s recent release has reignited the world’s love affair with the iconic doll, setting the stage for a cultural resurgence that spilled into fashion. Two months after its theatrical debut, Barbie continues to resonate, thanks partly […]