Articles by tag: Cactus Jack
Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully […]
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Business Casual
Peloton Cuts Product Prices in Attempt to Expand Customer Base
Gyms were hit particularly hard by the pandemic, but are beginning to see tentative traffic as business opens back up. Targeting these cautious gym-goers, Peloton creates new, more affordable products aimed at those still wanting to work out from home. After Peloton’s Tuesday announcement, NBC News reported consumer doubts that the company’s marketing tactic would […]
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Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]
Plug into the Future: Decoding V2G for Utility Applications
Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]
Secure Grid Modernization with Zero Trust Architecture
Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]
Private Wireless Networks
Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]