Articles by tag: Giovanna Hnath
Business journalism is more than just stories about earnings and income statements. The ability to tell a compelling story is what makes audiences want to hear more about your company and what you have to offer. On this podcast, host Giovanna Hnath and Southern Methodist University Associate Professor of Journalism Jake Batsell discuss how companies […]
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Energy
B2B News Update: The Trend Towards Renewable Energy Continues to Grow
Hey everyone, I’m Giovanna Hnath and today I’m bringing you a B2B news update brought to you by MarketScale. Although it may seem like brick-and-mortar stores are becoming a thing of the past, Sephora is challenging that trend by opening 100 new stores that will run on 100% renewable energy across North America in […]
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University Campuses Spearhead Security Innovation: How Advancements in Mobile Technology are Transforming Access Control
With the integration of wallet technologies by major players like Samsung and Apple, the mobile credentialing sector within the security industry is witnessing remarkable growth. Advancements in mobile technology are transforming access control by enabling more sophisticated and user-friendly solutions. At a recent Experts Talk episode, Geoffrey Kohl, Senior Director of Marketing at the […]
The Future of Security: Discovering the Next Generation of Security Solutions at ISC West
The recently concluded International Security Conference & Exposition West 2024 (ISC West) proved to be an indispensable platform for discovering the next generation of security solutions, providing attendees with invaluable insights into the future of the industry. At a recent episode of MarketScale’s roundtable show Experts Talk, Cathal Walsh, Vice President and Chief Security […]
Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]
Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]