Articles by tag: in-person

APPLY NOW: Infocomm 2023 Scholarship Application

Infocomm 2023 Scholarship Application

Infocomm is one of the largest events in the world for AV and IT professionals. So MarketScale wants to make sure that those inside the industry who want to attend the show, can. So we’ve created an opportunity for 2 individuals in the AV and IT communities to experience Infocomm in person this…

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Carevive
Carevive at ONS Congress 2022

The ONS Congress brings together various skillsets and inspires innovation in new ways. With the first in-person Congress since the pandemic set to begin on April 27th, there is much to look forward to. John Elliott, VP of Sales with Carevive brings together his work colleagues to share their excitement for the Congress and what…

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Hospitality
Struggling Trade Shows Impact Entire Hospitality Sector

Editor’s Note: When the original video script recorded, the Javits Center had only 17 trade shows listed on their webpage. Since then, that number has risen to 28. The Javits Center in New York hosts thousands of companies a year for shows. But 2022 outlook is bleak; as of now, there are only 28 shows…

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Industrial IoT
Understanding Active Versus Passive Communication

As they say, communication is key. In a world with more options for communicating than ever before, having strong communication skills is exceptionally valuable. This is easier said than done. After all, out of a few hundred thousand years of human evolutions, the telephone has been a communication option for less than 150 years….

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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