Articles by tag: InfoComm 2019
A week out from InfoComm 2019 in Orlando, we decided to focus this episode of Video Vices on thoughts, trends and predictions around the biggest Pro AV show of the year. We sat down with Christy Ricketts, vice president of operations and marketing at Contemporary Research, who attended the event for her seventh year. Looking […]
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Professional AV
Pro AV Puts on a Retail Show at InfoComm 2019
Pro AV technology has transformed what retailers are able to accomplish with in-store displays and advertising. The implementation of AV applications to visual merchandising was on full display at InfoComm 2019 in Orlando last week. This video of the LG exhibit was filmed by Chuck Palmer, Senior Advisor for ConsumerX Retail. More of Palmer’s videos […]
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Beyond the Displays at InfoComm 2019
Much is made about the gleaming and immersive displays at InfoComm each year, and deservedly so. The newest in LED and LCD products continue to impress. However, there is far more that stuck out at this year’s event. InfoComm session leader and decades-long Pro AV professional Bill Magod captured the following images of products that […]
Professional AV
Assessing The Future of Pro AV at InfoComm 2019
While so much of trade shows is about what is brand new in the present day, it is equally important to gauge where an industry is heading in the near future. At InfoComm 2019, held in Orlando, Florida last week, MarketScale caught up with several industry insiders to get their opinions on the biggest Pro […]
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What to See Before InfoComm 2019 Comes to an End
InfoComm 2019 concludes today but not before MarketScale Media Producer and Voice of B2B Daniel Litwin had the chance to catch up with some of the Pro AV industry’s most influential professionals and brands. Make sure to view the show through his eyes here! The show floor still has plenty of exhibits and displays worth […]
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LIVE From InfoComm 2019, Day Two
Things are picking up right where they left off last night at InfoComm 2019. The Voice of B2B, MarketScale’s Daniel Litwin, is once again at the Orange County Conference Center to hear from Pro AV experts and to check out the newest products from across the industry. If you missed anything from the first day […]
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LIVE From InfoComm 2019, Day One
InfoComm 2019 is officially underway in Orlando, Florida. MarketScale B2B Media Producer and Voice of B2B, Daniel Litwin, has arrived on the scene and will be providing updates throughout the day. https://twitter.com/ProAVMKSL/status/1138798593484185601 Litwin will attend multiple educational sessions to see what the most prominent names in Pro AV have to say about where the industry […]
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The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]