Articles by tag: live shopping
It wasn’t so long ago that Instagram viewership was skyrocketing every quarter, and advertisers looked to the social media platform for live content monetization opportunities. Life’s a bit different in 2023. User acquisition is plateauing for the app with only 15 million new users added between Q3 and Q4 2022 (previous quarterly increases since […]
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2021 Retail Refined
Live Streaming Has a Permanent Place in Retail. Here’s Why.
Live streaming adoption is accelerating for a host of reasons and has many applications. Retailers can take advantage of this channel to connect with consumers and sell directly to them. Talking about this emerging trend, Retail Refined host Melissa Gonzalez spoke with Kenneth Tan, Co-founder and CEO of BeLive Technology. The company offers live streaming solutions […]