Articles by tag: Michael Jordan
Recently, the MarketScale team went to go see AIR, a movie about the creation of the AIR Jordans and how NIKE was able to sign one of the greatest players of all time. As a 3D artist I look for inspiration anywhere I can, so coincidentally, I came across this short film about Michael Jordan where […]
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Business Casual
DraftKings Expands its Pro Sports Market Share with New Partnerships
Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are only expected to continue rising in popularity, and DraftKings is betting on it. The company’s new public partnerships with ESPN & the New York Giants […]
Business Services
MarketScale Mornings: Erin Patton on Building the Jordan Brand
fdsa This week on MarketScale Mornings LIVE from the Bank of America Building in downtown Dallas hosts Tyler Kern and Daniel Litwin were joined by Erin Patton, Founder of AMPlifi Sports and former Global Director and original architect of Nike’s Jordan Brand. The three discussed building a brand, finding the humanity in marketing and how Michael Jordan […]