Articles by tag: product

Your B2B Buyer is a Consumer: Why Brand Matters

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more

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Why a Restaurant's Digital Footprint is a Main Metric for Fiscal Success
Why a Restaurant’s Digital Footprint is a Main Metric for Fiscal Success
January 24, 2022
Barbara Castiglia spoke with Savneet Singh, president and CEO of Par, a software and hardware solutions company for the restaurant industry, about the importance of technology to survive the Read more
irish whiskey barrels
E.U. Whiskey Tariffs Are Lifted, But the Industry is Still On the Rocks
January 21, 2022
  The whiskey market is eager for a return to form. In 2018, in response to the U.S. steel and aluminum tariffs targeting the E.U. and ordered by former President Donald Trump, the European Read more
Material Signs: Introduction to the World of Optics
January 21, 2022
Doctors Scott Carney, chief science and technology officer at Optica, Kate Medicus, CEO at Ruda-Cardinal, and Alexis Vogt, endowed chair and professor of optics at Monroe Community College, joined Host Tyler Read more
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Your B2B Buyer is a Consumer: Why Brand Matters
January 6, 2021
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
Why Queuing is Critical in Healthcare
February 6, 2020
  In today’s experience-driven society, people long for engaging, personalized attention. The healthcare market is no different, and it’s increasingly being driven by enhanced patient Read more
The Marking Minute: The Pros of Proflex Vinyl
January 16, 2020
    Proflex Vinyl is a company that cares about their customers and gives great service with their products, said Liz Reese, sales coordinator for parent company Presco. How does that Read more
Making Bright Ideas Work: The Keys to Successfully Outsourcing Product
January 14, 2020
  No one is an expert at everything, which is why hiring a product development team to get your medical product off the ground can determine whether it will ultimately sink or swim. Read more