Articles by tag: SNA Article
Despite a good deal of confusion – and unfortunately, misrepresentation – in the digital signage industry, bit depth is actually an important metric for purchasers, advertisers and content creators to consider. Bit depth, sometimes referred to as color depth or color capacity, can be a very technical, in-the-weeds concept, but here we’ll keep it fairly…
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Professional AV
How Digital Signage Creates Opportunities for Retailers
Retailers face numerous challenges in the 21st century, notably competing with ecommerce giants like Amazon and others. Consumers have many options available with a click of a mouse. Even when competing with other traditional brick-and-mortar retailers, the fight for “wallet share” has never been so intense. How can retailers stand out from the crowd and create…
Professional AV
Digital Signage Trends in Outdoor Sports and Entertainment Venues
Generally, sports and entertainment venues must deliver an enjoyable and engaging experience to keep seats filled. Otherwise, would-be attendees might elect to simply watch the game or event from the comfort of their homes. In many ways, digital signage is part of the solution for venue planners and developers. Digital signage has been used for…
Professional AV
How Digital Signage Is Transforming Outdoor Advertising
Advertising was born outside. Going back hundreds of years, signage has been used to attract business. With the invention of the automobile came the roadside billboard, directing travelers to eat, shop and stay. The printed billboard has been a mainstay ever since. Beyond billboards, you’ll find advertising on buildings, at outside venues and in all…
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Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings
As businesses continue to navigate the digital landscape, data-driven tools are more crucial than ever for effective SEO strategies. Understanding and implementing the proper SEO practices can make a significant difference with evolving algorithms and competitive markets. Given that 75% of users never scroll past the first page of search results, this statistic underscores…
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver
On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…
The Role of AI in Modern Supply Chains: Insights from Aaron Hatfield at Arvist
Artificial intelligence rapidly transforms modern supply chains, with companies like Arvist leading the charge. In a recent episode of Hammer Down, hosted by Mike Bush, Aaron Hatfield, the Head of Sales at Arvist, sheds light on AI’s practical applications and benefits in enhancing supply chain operations. Is AI in the supply chain a double-edged…
Training New Semiconductor Manufacturing Professionals is Key to Meet Coming Domestic Manufacturing Demand
Over the past few years, the U.S. has made significant strides in semiconductor manufacturing, driven by substantial investments and strategic policies. With the CHIPS Act expected to triple domestic semiconductor manufacturing capacity by 2032, the need for a skilled workforce is more urgent than ever. This discussion explores the key question: What does the…