Articles by tag: SNA Article
Despite a good deal of confusion – and unfortunately, misrepresentation – in the digital signage industry, bit depth is actually an important metric for purchasers, advertisers and content creators to consider. Bit depth, sometimes referred to as color depth or color capacity, can be a very technical, in-the-weeds concept, but here we’ll keep it fairly […]
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Professional AV
How Digital Signage Creates Opportunities for Retailers
Retailers face numerous challenges in the 21st century, notably competing with ecommerce giants like Amazon and others. Consumers have many options available with a click of a mouse. Even when competing with other traditional brick-and-mortar retailers, the fight for “wallet share” has never been so intense. How can retailers stand out from the crowd and create […]
Professional AV
Digital Signage Trends in Outdoor Sports and Entertainment Venues
Generally, sports and entertainment venues must deliver an enjoyable and engaging experience to keep seats filled. Otherwise, would-be attendees might elect to simply watch the game or event from the comfort of their homes. In many ways, digital signage is part of the solution for venue planners and developers. Digital signage has been used for […]
Professional AV
How Digital Signage Is Transforming Outdoor Advertising
Advertising was born outside. Going back hundreds of years, signage has been used to attract business. With the invention of the automobile came the roadside billboard, directing travelers to eat, shop and stay. The printed billboard has been a mainstay ever since. Beyond billboards, you’ll find advertising on buildings, at outside venues and in all […]