Articles by tag: social marketing
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As Congress Seeks Feedback on IoT Adoption, IoT Experts Should Seek Opportunities for Cross-Discipline Collaboration
In August 2023, the National Institute of Standards of Technology (NIST) put out a request for comments on the Preliminary Update from the Internet of Things Federal Working Group (IoTFWG), which aims to provide the nation direction on how to improve IoT adoption and expand its use cases for the future of industrial, corporate, […]
Returns Cost Retailers Billions. Making Them Even Easier for Customers Will Turn Returns into Revenue.
Recently, fashion retailer H&M began charging its UK customers a small fee for returning online purchases in-store — and then hurriedly backtracked on this strategy. Meanwhile, the National Retail Federation found that returns resulted in $816 billion in lost sales for retailers in the United States last year. It should be no surprise, then, […]
Breaking Conventional Boundaries: A Dive into Modern Workspace Innovation with Workspace48’s Craig McPhail
The conversation around modern workspace innovation has recently become more pertinent as organizations seek to adapt to new-age working conditions, accelerated by the global pandemic. Challenging the conventional workspace models pave the way for more flexible, efficient, and technologically driven solutions. According to a survey by the Pew Research Center, about 54% of adults […]
Is TikTok Marketing Relevant for B2B Companies?
There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm. Users young and old, from Gen Z to Boomers and beyond, use the platform daily to create, like and share short videos that offer everything from helpful […]
What Lies Ahead in B2B Social Media Marketing?
Much has changed in the B2B tech landscape, with companies rapidly evolving and scaling to deal with heightened demand for remote connectivity, stronger networks, more robust tools, and more. Now, though, with an end to the pandemic on the horizon but no sign of slowed growth, how will B2B tech companies keep up the pace […]