What Lies Ahead in B2B Social Media Marketing?
Much has changed in the B2B tech landscape, with companies rapidly evolving and scaling to deal with heightened demand for remote connectivity, stronger networks, more robust tools, and more.
Now, though, with an end to the pandemic on the horizon but no sign of slowed growth, how will B2B tech companies keep up the pace and market themselves effectively, particularly on social media?
To find out, Voice of B2B Daniel Litwin invited Tracey Fudge, Founder of The Thrive Agency, onto this episode of MarketScaleTV.
Thrive Agency is a full-service digital marketing agency focused on eCommerce and B2B development services.
Litwin and Fudge chatted social media marketing trends and strategies for the B2B tech players that have seen so much explosive growth and the future of B2B digital marketing.
Fudge said she’s seen a huge surge in interest in digital marketing after a year where, despite growth, uncertainty put some of these initiatives on the back burner in favor of a focus on the services, themselves. Companies had customers looking to upgrade their tech capabilities fall into their laps, but it’s now time to sustain that momentum with a concerted effort.
“Last year, everybody was so freaked out that everybody froze,” Fudge said. “On one hand, you know that it’s digital-only, now … However, people have really embraced [social media and digital] this year. We have been slammed with opportunities.”
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Fostering Entrepreneurial Mindset for Career Success with SkillPointe
Adopting an entrepreneurial mindset is increasingly essential in today’s diverse professional world. This approach, emphasizing resilience and innovation, is applicable in various careers, encouraging individuals to see opportunities in challenges and to think beyond conventional methods. SkillPointe recognizes the importance of aligning this entrepreneurial spirit with career aspirations. The organization assists individuals in transforming […]
Closing the Skills Gap with Earn and Learn Programs: A New Era in Workforce Training
Faced with a significant workforce training gap, America is seeing a rise in innovative solutions, notably the earn and learn programs. These initiatives are pivotal in addressing the disconnect between available jobs and the skills of the workforce, particularly benefiting those without a four-year college degree. SkillPointe emerges as a key player in this […]
Body Slams and Branding: Breaking Down the Similarities Between Wrestling and B2B
In this episode of Pro AV Today, host Ben Thomas brings together Chris Neto, Jimmy Vaughan, and Dan Vollmayer for a discussion on the parallels between professional wrestling and the world of B2B. This unusual combination reveals significant insights into personal branding and content strategy. Chris Neto, a self-proclaimed wrestling fanboy, discusses how wrestling’s narrative-driven […]