What Lies Ahead in B2B Social Media Marketing?
Much has changed in the B2B tech landscape, with companies rapidly evolving and scaling to deal with heightened demand for remote connectivity, stronger networks, more robust tools, and more.
Now, though, with an end to the pandemic on the horizon but no sign of slowed growth, how will B2B tech companies keep up the pace and market themselves effectively, particularly on social media?
To find out, Voice of B2B Daniel Litwin invited Tracey Fudge, Founder of The Thrive Agency, onto this episode of MarketScaleTV.
Thrive Agency is a full-service digital marketing agency focused on eCommerce and B2B development services.
Litwin and Fudge chatted social media marketing trends and strategies for the B2B tech players that have seen so much explosive growth and the future of B2B digital marketing.
Fudge said she’s seen a huge surge in interest in digital marketing after a year where, despite growth, uncertainty put some of these initiatives on the back burner in favor of a focus on the services, themselves. Companies had customers looking to upgrade their tech capabilities fall into their laps, but it’s now time to sustain that momentum with a concerted effort.
“Last year, everybody was so freaked out that everybody froze,” Fudge said. “On one hand, you know that it’s digital-only, now … However, people have really embraced [social media and digital] this year. We have been slammed with opportunities.”
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
The Importance of Legal Counsel to Major League Organizations
Live sporting events continue to be at the forefront of entertainment in America year after year. Between enthused fans, good food and drinks, and anticipation for record-breaking moments, the ambiance of a stadium on a game day is unmatched. However, behind the scenes of our beloved stadiums and sports traditions lies term sheets and contracts […]
The Divergence Between Stocks and Bonds & Emerging Market Trends
As the world of investing continues to evolve, it’s crucial for industry leaders to keep pace with the shifting landscape. One particular topic gaining traction is the divergence between stocks and bonds – an economic paradox affecting portfolios worldwide. Recent data shows that traditional investment strategies, like the 60-40 portfolio (60% in stocks and 40% […]
The Main Course: The Power of Restaurant Narrative in Staffing
Not every restaurant makes an effort to fully integrate its customer into the experience of eating and enjoying their food. But for those looking for a unique dining experience, plenty of such establishments present unique restaurant narratives. What sort of restaurants emphasize storytelling in their dining, and how do they handle staffing? On this […]
