What Lies Ahead in B2B Social Media Marketing?

Much has changed in the B2B tech landscape, with companies rapidly evolving and scaling to deal with heightened demand for remote connectivity, stronger networks, more robust tools, and more.

Now, though, with an end to the pandemic on the horizon but no sign of slowed growth, how will B2B tech companies keep up the pace and market themselves effectively, particularly on social media?

To find out, Voice of B2B Daniel Litwin invited Tracey Fudge, Founder of The Thrive Agency, onto this episode of MarketScaleTV.

 

 

Thrive Agency is a full-service digital marketing agency focused on eCommerce and B2B development services.

Litwin and Fudge chatted social media marketing trends and strategies for the B2B tech players that have seen so much explosive growth and the future of B2B digital marketing.

Fudge said she’s seen a huge surge in interest in digital marketing after a year where, despite growth, uncertainty put some of these initiatives on the back burner in favor of a focus on the services, themselves. Companies had customers looking to upgrade their tech capabilities fall into their laps, but it’s now time to sustain that momentum with a concerted effort.

“Last year, everybody was so freaked out that everybody froze,” Fudge said. “On one hand, you know that it’s digital-only, now … However, people have really embraced [social media and digital] this year. We have been slammed with opportunities.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 

Follow us on social media for the latest updates in B2B!

Image

Latest

automation
Revolutionizing Revenue Cycle Management: The Power of AI & Automation
July 7, 2025

Amid a rapidly evolving tech landscape, decision-makers need to navigate new AI-driven solutions addressing industry-specific hurdles. This session, recorded at the HFMA 2025 show, sheds light on how leaders are using pioneering automation technologies to stay competitive and efficient.

Read More
Portable AV system
AV Anywhere: Portable AV Systems Are Now Essential for Mission-Critical Response in Unpredictable, Connectivity-Challenged Environments
July 7, 2025

In crisis scenarios, portable AV systems must perform under pressure because failure is not an option. As Keysight Technologies notes, the evolution of mission-critical communications now depends on low-latency, mobile-ready platforms that can operate reliably in unstable, infrastructure-poor conditions, making portable AV systems essential for real-time response and public safety operations. These are the…

Read More
future of marketing
Vibes and the Future of Marketing with Adbloom Founder and CEO Andrew Abony
July 7, 2025

Affiliate marketing is shedding its outdated reputation and entering a new era—one centered on authenticity, emotional resonance, and genuine human connection. As the future of marketing becomes increasingly relationship-driven, this shift is impossible to ignore. In fact, during the 2024 U.S. Cyber Monday, influencers and affiliate marketers were responsible for driving around 20% of…

Read More
brand identity
The Branding Balancing Act: Reinvent Without Losing Your Brand Identity
July 7, 2025

The recent resurrection of the Pac-12—reborn with new members and a possible rebrand—raises critical questions about what keeps a brand relevant in the face of disruption. According to Yahoo Sports, the rebuilt conference has signed a five-year media deal with CBS despite fielding just two original members, underscoring how legacy names must evolve to maintain…

Read More