Articles by tag: targeted content
Social media is already largely an unexplored frontier, with new platforms and ways of interacting popping up almost daily. However, in the wake of one of the most contentious and polarizing political eras in recent American history, if not ever, these social platforms have increasingly been plagued by heightened tensions and misinformation. The discussion surrounding […]
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Professional AV
Mad Systems Secures Patent Advancing Personalization in Media
The landscape of marketing, advertising and consumer expectations is shifting more rapidly than ever before – and the only way to keep pace is with personalized content able to reach a specific target audience. In the ProAV space, Mad Systems is forging the path forward. The company just secured a new patent that, […]