Articles by tag: Ying Huang
In the retail fashion industry, strategic partnerships are key, especially in the fast fashion sector. A recent alliance between Shein, an emerging e-fashion giant, and Forever 21, a well-established brand, exemplifies this trend. This strategic partnership represents a significant shift in the global fashion industry. Shein, which began as a modest Chinese apparel merchant,…
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Lower Price Points May Not Be Sustainable for Shein and Forever 21’s Partnership
Over the summer, fast fashion retail giants, Shein and Forever 21, announced a collaborative effort in a move to widen their customer bases. Shein will see its products sold out of the retail company’s hundreds of locations, and in turn Forever 21 gets hold of the online retail giant’s massive global reach and supply…